Language use nowadays in Russian communication
Specifics and trends
This article presents linguistic and communicative transformations in socially significant areas of modern
communication in Russia. The authors apply a historical-comparative method as well as diachronic description and interpretation to
analyze the processes taking place under the influence of intra- and extra-linguistic factors in various Internet and media
genres, such as advertising, business and professional communication. It was found that the fusion of the features of
communication and publication, the combination of dialogue and polylogue determine the “clickbait” nature of blogs and make
blogging the most influential genre of Internet communication. The growing influence of oral speech and corporate rules in the
field of business communication underlies the trend toward agrammatism of phrases. Innovations in the field of advertising
manifest themselves on the verbal level of the slogan and its implicit influence on the recipient.
- 2.Materials and methods
- 4.1Blog as the leading speech genre in the Internet communication
- 4.2Advertising slogan as a form of manipulative communication
- 4.3Precedent phenomena in media communication
- 4.4Language use in business communication
- 4.5“Doctor-patient” communication: Traditions of language use and modern practice in professional communication
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