Straight to the people
Donald Trump’s rhetorical style on Twitter in the 2016 U.S. presidential election
Research has shown that Donald Trump’s rhetorical style on Twitter differs significantly during the time he was a citizen, a presidential candidate and a president (Ott and Dickinson 2019). The aim of the current study is to characterize his rhetorical style on Twitter during the 2016 presidential race, in light of its potential to influence future campaigns in the U.S. and outside, and its implications on political and public discourse. The study presents a comprehensive analysis of Trump’s Twitter habits, using statistical analyses and a content analysis of all tweets posted on Trump’s Twitter account from the date he announced his presidential candidacy until he won the election. Analysing the results using framing theory reveals Trump’s main campaigning strategies on Twitter:(a) negative campaigning against his rivals and the establishment; (b) bypassing the traditional media; and (c) self-promotion. Trump used his Twitter far less frequently to express his vision or future plans.
Keywords: Donald Trump, Twitter, political campaign, content analysis
Published online: 04 September 2020
2016, November 15. “Trump is America’s first Twitter president. Be afraid.” New Republic. Retrieved from https://newrepublic.com/article/138753/trump-americas-first-twitter-president-afraid
2017, January 20. “Should I keep the Twitter going or not?: Trump asks crowd at Inaugural Ball.” Retrieved from: http://www.mediaite.com/election-2016/should-i-keep-the-twitter-going-or-not-trump-asks-crowd-at-inaugural-ball/
Bennett, Lance W.
2016 “What Aristotle would say to Donald Trump.” Retrieved from: http://www.academia.edu/18954715/Rethoric_What_Aristotle_would_say_to_Donald_Trump
Brookey, Robert Alan and Brian L. Ott
Cogburn, Derrick L. and Fatima K. Espinoza-Vasquez[ p. 168 ]
Conway, Bethany Anne, Kate Kenski, and Di Wang
2017, March 2. “Culture – What overusing exclamation marks says about you.” Retrieved from: http://www.bbc.co.uk/culture/story/20170301-what-overusing-exclamation-marks-says-about-you?ocid=fbcul
Davis, Michael L. and Michael Ferrantino
Entman, Robert M.
Evans, Heather K., Kayla J. Brown, and Tiffany Wimberly
Evans, Heather K., Victoria Cordova, and Savannah Sipole
Francia, Peter L.
2016, December 7. “Trump the Twitter president: Social media gives him tweet revenge.” Fox News. Retrieved from: http://www.foxnews.com/opinion/2016/12/07/trump-twitter-president-social-media-gives-him-tweet-revenge.html
Gainous, Jason and Kevin M. Wagner
Golbeck, Jennifer, Justin M. Grimes, and Anthony Rogers
Graham, Todd, Marcel Broersma, Karin Hazelhoff, and Guido Van’t Haar
Graham, Todd, Dan Jackson, and Marcel Broersma
Jackson, Nigel and Darren Lilleker
Jungherr, Andreas[ p. 169 ]
2016, November 15. “Trump Won Thanks to Social Media.” The Hill. Retrieved from: http://thehill.com/blogs/pundits-blog/technology/306175-trump-won-thanks-to-social-media
Lilleker, Darren G. and Nigel Jackson
2014, March 19. “Brand management and relationship marketing in online environments.” Retrieved January 02, 2018, from: http://eprints.bournemouth.ac.uk/21097/
Macnamara, Jim and Gail Kenning
Ott, Brian L.
Ott, Brian L. and Greg Dickinson
Pan, Zhongdang and Gerald M. Kosicki
2017, January 15. “Don’t think of a rampaging elephant: Linguist George Lakoff explains how the Democrats helped elect Trump.” Retrieved May 5, 2017, from: http://www.salon.com/2017/01/15/dont-think-of-a-rampaging-elephant-linguist-george-lakoff-explains-how-the-democrats-helped-elect-trump/The+Role+of+Information+Communication+Technologies+in+the+“Arab+Spring
Schultz, Friederike, Sonja Utz, and Anja Göritz
Smith, Craig R.
Steudeman, Michael J. and Trevor Parry-Giles
Taylor, Maureen, Michael L. Kent, and William J. White[ p. 170 ]
Tewksbury, David and Dietram A. Scheufele
Vergeer, Maurice, Hermans Liesbeth, and Steven Sams
2016, November 9. “How do you use the media to win? Just ask Donald Trump.” USA Today. Retrieved from: http://www.usatoday.com/story/money/2016/11/09/trump-presidential-victory-lesson-how-use-media-win/93552638
Cited by 1 other publications
Makki, Mohammad & Andrew S. Ross
This list is based on CrossRef data as of 02 november 2021. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.