Speaker’s verbal behavior and collective audience responses in Korean political oratory
An analysis was conducted of the discourse of South Korean political speakers in relation to collective audience responses, based on three situational contexts. Results showed marked contextual differences in the formatting of messages used to invite audience responses. In campaign speeches, explicit (dialogic) rhetorical devices (RDs) occurred most frequently, thereby supporting Bull and Miskinis’ (2015) hypothesis that such RDs are characteristic of political speech-making in collectivist far eastern societies. However, this hypothesis was substantively qualified by findings that (1) in the acceptance and inauguration speeches, implicit RDs were utilized more frequently than explicit (dialogic) RDs, and (2) in those two contexts, it was non-formatted messages that occurred more frequently than either explicit or implicit RDs separately.
Keywords: political speeches, contextual differences, South Korea, rhetorical devices, speaker-audience interaction, collective audience response
Published online: 18 March 2021
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