Shaping the glo/cal in Greek–English tourism advertising
A critical cosmopolitan perspective
Stavroula Kefala | Ministry of Tourism (Greece)
Maria Sidiropoulou | National and Kapodistrian University of Athens (Greece)
The study explores mediated identity construction on the local and global stage, in Greek-English tourism material. It examines sample data, drawing on the Greek National Tourism Organization website, to identify shifts in the Greek and English versions of the data using Swain’s (2009) model of critical cosmopolitan orientations. The critical cosmopolitan framework is shown to be instrumental in revealing identity construction tendencies in the two versions, which shape the interaction of host and visitor, the destination and the travel experience. Findings raise awareness of how identities are perceived and constructed in the tourism business and of the formative potential of these practices on discourses. They also have consequences for training practices in tourism advertising, the translation of identities and self-representation practices. Results are expected to carve a path towards raising awareness of the complexities involved in cultural communication and the construction of messages.
Keywords: digital texts, identity construction, Greek/English, cosmopolitanism, discourse, tourism
Published online: 29 September 2016
https://doi.org/10.1075/lic.16.2.02kef
https://doi.org/10.1075/lic.16.2.02kef
References
References
Akaka, M.A. and Alden, D.L.
Archakis, A. and Tzanne, A.
Bielsa, E.
Bourdieu, P.
Daskalaki, M.
Delanty, G.
Djafarova, E. and Andersen H.C.
Gunesch, K.
2005 Cosmopolitanism as a transnational identity form in the time of globalization. http://www.iiqi.org/C4QI/httpdocs/qi2005/papers/gunesch.pdf (last accessed December 28, 2014).
Hall, S.
Hatim, B.
Jaworski, Adam, Pritchard, Annette
Jaworski A. and Thurlow C.
Johnson, P.C.
Kefala, S.
Lakoff, G. and Johnson M.
Moira, P., Mylonopoulos, D., Parthenis, S.
2011 A sociological approach to wedding travel. A case study: Honeymooners in Ioannina. Greece. In
Proceedings of the 2011 Annual International Society of Travel and Tourism Educators (ISTTE) Conference
, F. Hummel (ed.), October 20-22, 2011 in Miami, USA, 23, 77–97, St. Clair Shores, MI: International Society of Travel and Tourism Educators.
Molz, G.J.
Salazar, N.B.
Smecca P.D.
Swain, B.M.
Szerzynski, B. and Urry, J.
Thurlow, C. and Jaworski, A.
Cited by
Cited by 3 other publications
Kefala, Stavroula
Sidiropoulou, Maria
This list is based on CrossRef data as of 08 march 2021. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.