Article published In:
Languages in Contrast
Vol. 22:1 (2022) ► pp.4376
Bednarek, M.
(2007) Polyphony in Appraisal: Typological and Topological Perspectives. Linguistics and the Human Sciences 3(2): 107–136.Google Scholar
Bhatia, V. K.
(2004) Worlds of Written Discourse. London: Continuum International Publishing.Google Scholar
Biber, D. and Finegan, E.
(2009) Styles of Stance in English: Lexical and Grammatical Marking of Evidentiality and Affect. Text – Interdisciplinary Journal for the Study of Discourse 9(1): 93–124.Google Scholar
Biber, D. and Zhang, M.
(2018) Expressing Evaluation without Grammatical Stance: Informational Persuasion on the Web. Corpora 13(1): 97–123. DOI logoGoogle Scholar
Carretero, M. and Taboada, M.
(2014) Graduation within the Scope of Attitude in English and Spanish Consumer Reviews of Books and Movies. In Evaluation in Context, G. Thompson and L. Alba-Juez. (eds), 221–239. Amsterdam: John Benjamins. DOI logoGoogle Scholar
(2015) The Annotation of Appraisal: How Attitude and Epistemic Modality Overlap in English and Spanish Consumer Reviews. In Thinking Modally: English and Contrastive Studies on Modality, J. R. Zamorano. (ed.), 249–269. Newcastle: Cambridge Scholars.Google Scholar
Connor, U.
(2004) Intercultural Rhetoric Research: Beyond Texts. English for Academic Purposes 31: 391–304. DOI logoGoogle Scholar
Cook, G.
(2001) The Discourse of Advertising. London: Routledge. DOI logoGoogle Scholar
Evans, R.
(1971) Quote book. Salt Lake City: Publishers Press.Google Scholar
Flowerdew, J. and Wan, A.
(2010) The Linguistic and the Contextual in Applied Genre Analysis: The Case of the Company Audit Report. English for Specific Purposes 29(2): 78–93. DOI logoGoogle Scholar
González Rodríguez, M. J.
(2011) La expresión lingüística de la actitud en el género de opinión: El modelo de la valoración. RLA. Revista de lingüística teórica y aplicada 49(1): 109–141. DOI logoGoogle Scholar
González, C. and López, L.
(2013) Las expresiones agresivas en los comentarios de los usuarios de blogs periodísticos: Un análisis por medio de la teoría de la valoración. Tonos Digital 241: n.p.Google Scholar
Hagtvedt, H. and Patrick, V. M.
(2008) Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products. Journal of Marketing Research 451: 379–389. DOI logoGoogle Scholar
Halliday, M. A. K.
(1985) An Introduction to Functional Grammar (1st ed.). London: Arnold.Google Scholar
Halliday, M. A. K. and Mathiessen, Ch.
(2004) An Introduction to Functional Grammar (3rd edition). London: Arnold.Google Scholar
(2016) CX Trends forecast: A Summary of the top 10 Disrupters. Hinduja Global Solutions. Available at [URL] [last accessed 17 December 2018].
Hood, S. and Martin, J. R.
(2007) Invoking Attitude: The Play of Graduation in Appraising Discourse. In Continuing Discourse on Language: A Functional Perspective (Vol. 21), R. Hassan, C. M. I. M. Mathiessen and J. Webster. (eds), 739–764, London: Equinox.Google Scholar
Hunston, S. and Thompson, G.
(2000) Evaluation in Text. Authorial Stance and the Construction of Discourse. Oxford: OUP.Google Scholar
Izquierdo, M. and Pérez Blanco, M.
(2020) A Multi-Level Contrastive Analysis of Promotional Strategies in Specialised Discourse. English for Specific Purposes 581: 43–57. DOI logoGoogle Scholar
(2016) The Herbal Tea Promotional Text in English and Spanish: A Contrastive Rhetoric Study. Paper presented at the Eighth International Conference on Corpus Linguistics (AELINCO) . University of Málaga, Spain, 2–4 March 2016.
Janoschka, A.
(2004) Web Advertising. Amsterdam: John Benjamins. DOI logoGoogle Scholar
Jingxia, L. V. and Zhaodan, S.
(2012) A Comparative Study of Tea Customs. Cross-Cultural Communication 8(2): 128–133.Google Scholar
Kaltenbacher, M.
(2006) Culture Related Linguistic Differences in Tourist Websites: The Emotive and the Factual. A Corpus Analysis within the Framework of Appraisal. In System and Corpus. Exploring Connections, G. Thompson and S. Hunston. (eds), 269–292. London: Equinox.Google Scholar
Krishna, A., Cian, L. and Sokolova, T.
(2016) The Power of Sensory Marketing in Advertising. Current Opinion in Psychology 101: 142–147. DOI logoGoogle Scholar
Labrador, B., Ramón, N., Aláiz-Moretón, H. and Sanjurjo-González, H.
(2014) Rhetorical Structure and Persuasive Language in the Subgenre of Online Advertisements. English for Specific Purposes 341: 38–47. DOI logoGoogle Scholar
Labrador, B. and Ramón, R.
(2015) ‘Perfectly Smooth, Creamy and Full Flavoured’: Online Cheese descriptions. Procedia – Social and Behavioral Sciences, 1981: 226–232. DOI logoGoogle Scholar
Lavid, J., Carretero, M. and Zamorano, J. R.
(2016) Contrastive Annotation of Epistemicity in the MULTINOT Project: Preliminary Steps. Proceedings of the Twelfth Joint ACL-ISO Workshop on Interoperable Semantic Annotation (ISA-12) . Portoroz, Slovenia, 28 May 2016. 81–88.Google Scholar
López-Arroyo, B. and Roberts, R.
(2014) English and Spanish Descriptors in Wine Tasting Terminology. Terminology 20(1): 25–49. DOI logoGoogle Scholar
Macken-Horarik, M. and Isaac, A.
(2014) Appraising Appraisal. In Evaluation in Context, J. Thompson and A. Juez. (eds), 67–92. Amsterdam: John Benjamins. DOI logoGoogle Scholar
Martin, J. R.
(2000) Beyond Exchange: Appraisal Systems in English. In Evaluation in Text: Authorial Stance and the Construction of Discourse, S. Hunston and G. Thompson. (eds), 142–175. Oxford: Oxford University Press.Google Scholar
Martin, J. R. and White, P. R. R.
(2005) The Language of Evaluation: Appraisal in English. Basingstoke: Palgrave Macmillan. DOI logoGoogle Scholar
n.d.). 21 beautiful lessons that you can learn from ‘Seth Godin’. Available at [URL] [last accessed 28 January 2019].
Myers, G.
(1994) Words in Ads. London: Arnold.Google Scholar
Patrick, V. M.
(2016) Everyday Consumer Aesthetics. Current Opinion in Psychology (101): 60–64. DOI logoGoogle Scholar
Pérez Blanco, M. and Izquierdo, M.
forthcoming). Developing a Corpus-Informed Tool for Spanish Professionals Writing Specialised Texts in English. In Corpora in Translation Research: Recent Advances and Applications, J. Lavid and J. R. Zamorano eds Amsterdam John Benjamins DOI logo
(2017) ‘Deliciously Nutty, Pleasantly Sweet’: A Phraseological Study of Tea Tasting Notes. Paper presented at the CLAVIER Conference , Bari, Italy, 30 November–2 December 2017.
Pizarro, I.
(2018) Online Product Descriptions: A Corpus-Based Contrastive Analysis of their Visual Elements. Paper presented at the Tenth International Conference on Corpus Linguistics (CILC) . Cáceres, Spain, 9–11 May 2018.
Sanfélix Genovés, J., Palop Larrea, V., Rubio Gomis, E. and Martínez-Mir, I.
(2001) Consumo de hierbas medicinales y medicamentos. Atención Primaria 28(5): 311–314. DOI logoGoogle Scholar
Sano, M.
(2011) Characteristic Linguistic Patterns of Evaluative Expressions in Blog Articles: An Exploration of the Relationship between Evaluative Criteria and the Explicitness/Implicitness of the Expressions from a Perspective of Appraisal Theory. Mathematical Linguistics 27(7): 249–269.Google Scholar
Smith, J. B. and Colgate, M.
(2007) Customer Value Creation: A Practical Framework. Journal of Marketing Theory and Practice 151: 7–23. DOI logoGoogle Scholar
Taboada, M. and Carretero, M.
(2012) Contrastive Analysis of Evaluation in Text: Key Issues in the Design of an Annotation System for Attitude Applicable to Consumer Reviews in English and Spanish. Linguistics and the Human Sciences 61: 275–295. DOI logoGoogle Scholar
Taboada, M., Carretero, M. and Hinnell, J.
(2014) Loving and Hating the Movies in English, German and Spanish. Languages in Contrast 14(1): 127–161. DOI logoGoogle Scholar
Taboada, M. and Grieve, J.
(2004) Analyzing Appraisal Automatically. In Exploring Attitude and Affect in Text: Theories and Applications. Papers from 2004 AAII Spring Symposium, 158–161. Stanford: Stanford AAAI (American Association of Artificial Intelligence) Technical Reports.Google Scholar
Tarta, C.
(2014) The Use of Aesthetics through Visual Style as a Marketing Tool – A Literature Review. Marketing from Information to Decision 71: 248–264.Google Scholar
Wang, Y. J., Cruthirds, K. W., Axinn, C. N. and Guo, C.
(2013) In Search of Aesthetics in Consumer Marketing: An Examination of Aesthetic Stimuli from the Philosophy of Art and the Psychology of art. Academy of Marketing Studies Journal 17(2): 37–55.Google Scholar
Wislocka, B.
(2014) Appraisal Theory Applied to the Wine Tasting Sheet in English and Spanish. Ibérica 271: 97–120.Google Scholar