The semiotics of public signage
The paper starts with signs that Cooper and I found in the Old City of Jerusalem. It describes how the term Linguistic Landscape was applied to the recollections of francophone high school students of the signs they had seen. It traces the many collections of photos employing digital cameras and cell-phones, and research that was derived from these collections, including published papers and books, a journal, and an annual workshop. The paper regrets the rarity of details of authorship (but reports who was responsible for the Jerusalem street signs), and the tendency to interpret signs without detailing authorship. Signs provide evidence of the state of literacy, but ignore the sociolinguistic make-up of the local community, missing that for earlier scholars “linguistic landscape” meant speech as well as writing. It regrets the paucity of efforts to provide a theory of public signage, arguing that this could be derived from the field of Semiotics.
Keywords: semiotics, public signage, authorship, sociolinguistic repertoire, theory
Published online: 16 March 2020
Amara, M. H.
Ben-Rafael, E., Shohamy, E., Amara, M. H., & Trumper-Hecht, N.[ p. 12 ]
Blommaert, J., & Maly, I.
Bourhis, R. Y., & Landry, R.
Correa, D., & Shohamy, E.
Engelbrecht, G., & Ortiz, L.
Fishman, J. A.
Fishman, J. A., Cooper, R. L., & Conrad, A. W.
Landry, R., & Bourhis, R. Y.[ p. 13 ]
Miller, Y. N.
Morris, C. W.
Nadel, E., & Fishman, J. A.
Pütz, M., & Mundt, N.
Rosenbaum, Y., Nadel, E., Cooper, R. L., & Fishman, J. A.
Scollon, R., & Scollon, S. W.
Shohamy, E., & Gorter, D.
Shohamy, E., & Waksman, S.
(1974) The Navajo Reading Study: an illustration of the scope and nature of educational linguistics. In J. Quistgaard, H. Schwarz, & H. Spong-Hanssen (Eds.), Applied Linguistics: Problems and solutions: Proceedings of the Third Congress on Applied Linguistics, Copenhagen 1972 (Vol. 3, pp. 553–565). Heidelberg: Julius Gros Verlag.
[ p. 14 ]
(2001) The relative success of Maori and Navajo efforts to resist language loss. Paper presented at the Dept of Language Reading and Culture Brown Bag Colloquium, College of Education, University of Arizona, Tucson.
Spolsky, B., & Cooper, R. L.
Spolsky, B., Engelbrecht, G., & Ortiz, L.
Spolsky, B., Englebrecht, G., & Ortiz, L.
Spolsky, B., & Shohamy, E.
Spolsky, E., & Schauber, E.
Voegelin, C. F.
Zhang, Y.[ p. 15 ]