Tempo and affect in the Linguistic Landscape
While the role of time and emotion have been acknowledged in linguistic and semiotic landscapes research, the particular qualities of tempo and affect have rarely been discussed directly. This case study from an Italian-American festival in South Philadelphia, a diverse and changing urban neighborhood, demonstrates how the two qualities work together to influence the discursive construction of identity for residents as they interact with the space. Ethnographic observation and photographs from the two days of the festival, as well as interviews with locals, frame the discussion of how to explore the landscape through this lens. The paper encourages researchers to devote more attention to the abstract qualities of landscapes, and serves as a starting point for critical examinations of a place and the distribution of capital among its occupants.
Keywords: affect, ephemeral landscapes, Italian-American, language and identity, Philadelphia, semiotic landscapes, South Philly, tempo, urban diversity
Published online: 16 March 2020
Aronin, L., & Ó Laoire, M.
Barad, Karen[ p. 101 ]
Cronin, A. M.
de Saint-Georges, I.
Hult, F. M.
Jaworski, A., & Thurlow, C.
Peck, A., & Banda, F.
Scollon, R., & Scollon, S. W.
Scollon, R., & Scollon, S. W.[ p. 102 ]
Seals, C. A.
Spivak, G. C.
Stroud, C., & Mpendukana, S.
Stroud, C., & Jegels, D.
Troyer, R. A., & Szabó, T. P.
Tuan, Y. F.
United Merchants of the S. 9th Business Association[ p. 103 ]
(2018) The South 9th Street Italian Market Festival. Retrieved July 18, 2018 from http://www.italianmarketfestival.com