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Article published In:
Methodology in Linguistic Landscape Research
Edited by Robert Blackwood
[Linguistic Landscape 3:3] 2017
► pp. 267–285

Analyzing the linguistic landscape of mass-scale events

| Victoria University, Wellington

The past few years have seen a redefining of the linguistic landscape to become inclusive of the wide variety of semiotic encounters that people have each day. The current article partakes in this expansion by looking to the ever-shifting nature of the LL of mass-scale events, particularly protests. In particular, the current article outlines a method for designing LL studies of mass-scale events, including data collection, data analysis, and presentation of findings. The strengths and limitations of such a method are also discussed, paying particular attention to the experiential nature of mass-scale events and importance of transparent researcher positionality and reflexivity.

Keywords: protest, semiotic, experiential, multimodal, ethnographic, reflexivity
Article outline
  • 1.Introduction: The nature of the linguistic landscape
  • 2.The value of including more qualitative, exploratory research
    • 2.1Embracing dynamic, shifting experiences
  • 3.A method for analyzing the linguistic landscape of mass-scale events
    • 3.1Ethnographic approach and case studies
    • 3.2Defining the aims
    • 3.3Collecting the data
    • 3.4Analyzing the data
      • 3.4.1An example of methodological application
    • 3.5Reaching conclusions and presenting the findings
  • 4.Implications, limitations, and future possibilities
    • 4.1Implications
    • 4.2Limitations
    • 4.3Future possibilities
  • Acknowledgements
  • Notes
  • References
Published online: 19 January 2018
DOI logo
https://doi.org/10.1075/ll.17012.sea
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