Article published in:Methodology in Linguistic Landscape Research
Edited by Robert Blackwood
[Linguistic Landscape 3:3] 2017
► pp. 226–245
Using eye tracking to investigate what bilinguals notice about linguistic landscape images
A preliminary study
Naomi Vingron | Department of Psychology, McGill University | Centre for Research on Brain, Language and Music, McGill University
Jason W. Gullifer | Department of Psychology, McGill University | Cognitive Neuroscience Unit, Montreal Neurological Institute | Centre for Research on Brain, Language and Music, McGill University
Julia Hamill | Department of Psychology, McGill University
Jakob Leimgruber | English Department, University of Freiburg
Debra Titone | Department of Psychology, McGill University | Centre for Research on Brain, Language and Music, McGill University
In daily life, we experience dynamic visual input referred to as the “linguistic landscape” (LL), comprised of images and text, for example, signs, and billboards (Gorter, 2013; Landry & Bourhis, 1997; Shohamy, Ben-Rafael and Barni 2010). While much is known about LLs descriptively, less is known about what people notice when viewing LLs. Building upon the bilingual eye movement reading literature (e.g., Whitford, Pivneva, & Titone, 2016) and the scene viewing literature (e.g., Henderson & Ferreira, 2004), we report a preliminary study of French-English bilinguals’ eye movements as they viewed LL images from Montréal. These preliminary data suggest that eye tracking is a promising new method for investigating how people with different language backgrounds process real-world LL images.
Keywords: linguistic landscape, eye tracking, bilingualism, visual attention, Montréal
Published online: 19 January 2018
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[ p. 245 ]
Cited by 4 other publications
No author info given
Amos, H. William
Leimgruber, Jakob R. E.
Tiv, Mehrgol, Vincent Rouillard, Naomi Vingron, Sabrina Wiebe & Debra Titone
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