Article published in:X-Scapes: New horizons in Linguistic Landscapes
Edited by Crispin Thurlow and Kellie Gonçalves
[Linguistic Landscape 5:2] 2019
► pp. 179–197
Let’s get phygital
Seeing through the ‘filtered’ landscapes of Instagram
This paper considers the interplay of physical and digital landscaping in the Mission District (‘the Mission’), a gentrified neighborhood in San Francisco, California. Aligned with recent work on affect and people’s mediations of the linguistic landscape (Wee, 2016; Banda & Jimaima, 2015), I examine how the Mission is filtered – literally and figuratively – in a corpus of 16,756 Instagram posts. Comparing these digital remediated productions of place to the physical landscape, I demonstrate how both are structured semiotically along exclusionary lines. Contrary to the democratic and inclusive mythology of digital / social media, I show how users’ self-positionings and elitist stancetaking (Jaworski & Thurlow, 2009; Mapes, forthcoming) effectively reinscribe privilege and reiterate gentrification of the Mission. As mining of ‘big data’ becomes increasingly valued as empirically ‘objective’ information, my analysis demonstrates geotagged content should not be viewed as a static indicator, but as a subjective, dynamic and – at times – problematic process.
Keywords: semiotic landscapes, digital media, Big Data, data mining, gentrification, San Francisco, interdisciplinary methods, digital humanities
Published online: 22 July 2019
Banda, F. and Jimaima, H.
Bauman, R. and Briggs, C. L.
Cobley, P. & Haeffner, N.
Glass, R.[ p. 195 ]
Ivkovic, D. & Lotherington, H.
Jaworski, A. & Thurlow, C.
Jones, R. H.
Lou, J. J.
(2017) From Street to Screen: Linguistic Productions of Place in San Francisco’s Mission District. PhD thesis, University of Illinois at Urbana-Champaign, USA. Retrieved March 15, 2019 http://hdl.handle.net/2142/100965/
(forth.). Mediatizing the fashionable eater: Orders of elitist stancetaking in “throwback Thursday” Instagram posts. In Cynthia Gordon & Alla Tovares Eds. Identity and Ideology in Digital Food Discourse: Social Media Interactions Across Cultural Context. London: Bloomsbury.
Ní Dhonnacha, E., Wade, K. & Kallen, J.
Office of Historic Preservation[ p. 196 ]
(2007) City Within a City: Historic Context Statement for San Francisco’s Mission District. Report prepared by City and County of San Francisco Planning Department; Retrieved March 17, 2019. http://ohp.parks.ca.gov/pages/1054/files/mission%20district%20nov07.pdf
Thurlow, C. & Jaworski, A.
Trinch, S. & Snajdr, E.[ p. 197 ]
Cited by other publications
Yao, Xiaofang & Paul Gruba
This list is based on CrossRef data as of 31 october 2020. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.