Edited by Leonie Gaiser and Yaron Matras
[Linguistic Landscape 6:2] 2020
► pp. 128–154
This article analyses the semiotic landscapes of 19 villages in Low German-speaking northern Germany, thus contributing to the growing body of research in the field of semiotic landscapes in rural settings. Drawing from Blokland’s (2017) typology of community, it analyses the semiotic landscapes of the villages as material manifestations of communicative practices and performances which create fluid, flexible configurations of community. The analysis reveals that signage in this particular rural context reflects social processes by which individuals and communities have constructed new images of themselves by using elements of local tradition, culture, language, and history. In doing so, they have also carved out a specific approach to tourism for themselves, which is opposed to mass and package tourism.