Prior to the onset of the Covid-19 pandemic in Hong Kong, there had been an extended period of civic unrest which began as
opposition to an extradition bill but which later grew into a larger socio-political movement. We consider the relationship between ongoing
political sentiments and the Covid-19 pandemic as evident through public signs; particularly, how commercial signage aligns and disaligns
with government discourse on solidarity evident through recontextualization of the official tagline “Together, we fight the virus!” We
suggest three analytical categories: (1) signs which demonstrate an alignment stance with the institutional sense of solidarity; (2)
alignment with the pro-democracy movement, and thus disalignment from the institutional sense; and (3) politically ambiguous stances
appealing to a broad understanding of solidarity for commercial gain. The pandemic occurring at a politically sensitive time has caused and
made evident fractures in the way solidarity is construed, resulting in (dis)alignment and differing stances arising from the various social
actors who have emplaced signs.
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Cited by
Cited by 4 other publications
Douglas, Gordon C. C.
2022. A sign in the window. Linguistic Landscape. An international journal 8:2-3 ► pp. 184 ff.
Milak, Eldin
2022. (Un)masking Seoul. Linguistic Landscape. An international journal 8:2-3 ► pp. 233 ff.
Modan, Gabriella & Katie J. Wells
2022. Signs at work. Linguistic Landscape. An international journal 8:2-3 ► pp. 281 ff.
Nicholson, Rashna Darius
2022. ‘Does the Prime Minister Care?’. Performance Research 27:6-7 ► pp. 128 ff.
This list is based on CrossRef data as of 5 july 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
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