Review published In:
Language Problems and Language PlanningVol. 20:1 (1996) ► pp.84–86
Book review
. Interpreting Advertisements: A Semiotic Guide Ottawa: LEGAS Press, 1995. 111 pp.
Reviewed by
References
Peirce, Charles Sanders
1958 Collected Papers. Cambridge MA: Harvard University Press.
Sebeok, Thomas A.
1994 Signs: An Introduction to Semiotics. Toronto: University of Toronto Press.