Article published in:
Metaphor and Communication
Edited by Elisabetta Gola and Francesca Ervas
[Metaphor in Language, Cognition, and Communication 5] 2016
► pp. 217234
Cited by

Cited by 1 other publications

Rocci, Andrea, Sabrina Mazzali-Lurati & Chiara Pollaroli
2018. The argumentative and rhetorical function of multimodal metonymy . Semiotica 2018:220  pp. 123 ff. Crossref logo

This list is based on CrossRef data as of 17 october 2021. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.

References

References

Beasley, R., & Danesi, M.
(2002) Persuasive signs. The semiotics of advertising. Berlin: Mouton de Gruyer. CrossrefGoogle Scholar
Black, M.
(1977) More about Metaphor. Dialectica, 31(3-4), 431–457. CrossrefGoogle Scholar
Brdar-Szabó, R., & Brdar, M.
(2010) “Mummy, I love you like a thousand ladybirds”: Reflections on the emergence of hyperbolic effects and the truth of hyperboles. In A. Burkhardt & B. Nerlich (Eds.), Tropical truth(s). The epistemology of metaphor and other tropes (pp. 383–427). Berlin: Mouton de Gruyter.Google Scholar
Corbett, E.
(1999) Classical rhetoric for the modern student. Oxford: Oxford University Press.Google Scholar
Fauconnier, G., & Turner, M.
(2008) Rethinking metaphor. In R.W. Gibbs (Ed.), Cambridge handbook of metaphor and thought (pp. 53-66). New York: Cambridge University Press. CrossrefGoogle Scholar
(2002) The way we think. New York: Basic Books.Google Scholar
Forceville, C.
(2012) Creativity in pictorial and multimodal advertising metaphors. In R. Jones (Ed.), Discourse and creativity (pp. 113–132). Harlow: Pearson.Google Scholar
(2008) Pictorial and multimodal metaphor in commercials. In E.F. McQuarrie & B.J. Phillips (Eds.), Go figure! New directions in advertising rhetoric (pp. 178–204). Armonk: M.E. Sharpe.Google Scholar
(2004) Review of The way we think by G. Fauconnier & M. Turner. Metaphor and Symbol, 19(1), 83–89. CrossrefGoogle Scholar
(1996) Pictorial metaphor in advertising. London: Routledge. CrossrefGoogle Scholar
Forceville, C., & Urios-Aparisi, E.
(Eds.) (2009) Multimodal metaphor. Berlin: Mouton de Gruyter. CrossrefGoogle Scholar
Goldenberg, J., Levav, A., Mazursky, D., & Solomon, S.
(2009) Cracking the Ad code. New York: Cambridge University Press.Google Scholar
Goldenberg, J., Mazursky, D., & Solomon, S.
(1999) The fundamental templates of quality Ads. Marketing Science, 18(3), 333–351. CrossrefGoogle Scholar
Grady, J., Oakley, T., & Coulson, S.
(1999) Blending and metaphor. In R.W. Gibbs & G.J. Steen (Eds.), Metaphor in cognitive linguistics (pp. 101–124). Amsterdam: John Benjamins. CrossrefGoogle Scholar
Lakoff, G., & Johnson, M.
(1980) Metaphor we live by. Chicago: Chicago University Press.Google Scholar
McQuarrie, E.F., & Phillips, B.J.
(2008) Go figure! New directions in advertising rhetoric. Armonk/London: M.E. Sharpe.Google Scholar
Pollaroli, C., & Rocci, A.
Forthcoming). The argumentative relevance of pictorial and multimodal metaphor in advertising. To appear in Journal of Argumentation in Context.
Rigotti, E.
(2006) Relevance of context-bound loci to topical potential in the argumentation stage. Argumentation, 20(4), 519–540. CrossrefGoogle Scholar
Rocci, A.
(2009) Manoeuvring with voices: The polyphonic framing of arguments in an institutional advertisement. In F.H. van Eemeren (Ed.), Examining argumentation in context (pp. 257–284). Amsterdam: John Benjamins. CrossrefGoogle Scholar
Turner, M., & Fauconnier, G.
(2003) Metaphor, metonymy, and binding. In R. Dirven & R. Pörings (Eds.), Metaphor and metonymy in comparison and contrast (pp. 469–487). Berlin: Mouton de Gruyter.Google Scholar