Chapter published in:
Metaphor and Metonymy in the Digital Age: Theory and methods for building repositories of figurative languageEdited by Marianna Bolognesi, Mario Brdar and Kristina Š. Despot
[Metaphor in Language, Cognition, and Communication 8] 2019
► pp. 99–121
VisMet and the crowd
What social tagging reveals about visual metaphors
Marianna Bolognesi | University of Oxford
Benjamin Timmermans | VU University Amsterdam
Lora Aroyo | VU University Amsterdam
This chapter describes the data collection and analysis related to a new digital resource soon to be added to the VisMet 1.0 corpus of visual metaphor (http://www.vismet.org/VisMet/, Bolognesi, van den Heerik, van den Berg, 2018), consisting of crowdsourced tags. Tags are keywords used by online coders, non-expert of metaphors, to annotate and describe the images to which they were exposed, for different amounts of seconds.The semantic information retrieved through this Social tagging
experiment allows us to explore the type of information that users extract from visual metaphors, in a setting that better resembles the natural environment in which these images are usually experienced (i.e., for very limited amounts of seconds). We hereby provide methodological guidelines on this innovative procedure and report the results of our data collection and content analysis in which we manually classified the type of semantic information encoded in the tags.
Keywords: visual metaphor, social tagging, crowdsourcing task, metaphor processing
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