Edited by Herbert L. Colston, Teenie Matlock and Gerard J. Steen
[Metaphor in Language, Cognition, and Communication 9] 2022
► pp. 265–292
Conceptual blending involves the use of cognitive mappings to guide the combination of concepts. Here I show how blended cognitive models promote progressive alignment when reasoners integrate concepts from superficially unrelated domains, thus facilitating analogical inference. Describing conceptual blending in political cartoons and image macros exchanged on social media, I explore how analogical reasoning processes are brought to bear on affectively charged social issues. As multimodal constructions, memes activate schematic meanings that integrate with specific concepts evoked by the images and the textual elements as conceptual blending affords memes their generative capacity.