From the beginning of the COVID-19 pandemic, governments, health agencies, public institutions and the media around the
world have made use of metaphors to talk about the virus, its effects and the measures needed to reduce its spread. Dominant among these
metaphors have been war metaphors (e.g. battles, front lines, combat), which present the virus as an enemy that needs to be
fought and beaten. These metaphors have attracted an unprecedented amount of criticism from diverse social agents, for a variety of reasons.
In reaction, #ReframeCovid was born as an open, collaborative and non-prescriptive initiative to collect alternatives to war metaphors for
COVID-19 in any language, and to (critically) reflect on the use of figurative language about the virus, its impact and the measures taken
in response. The paper summarises the background, aims, development and main outcomes to date of the initiative, and launches a call for
scholars within the metaphor community to feed into and use the #ReframeCovid collection in their own basic and applied research
projects.
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2024. Multimodal metaphor (re)framing: a critical analysis of the promotional image of China’s Hubei Province in the post-pandemic era on new media. Social Semiotics 34:2 ► pp. 269 ff.
Lucek, Stephen & Dean Phelan
2024. Reading Twitter as a marketplace of ideas: how attitudes to COVID-19 are affecting attitudes to migrants in Ireland. Linguistics Vanguard 0:0
Mobarki, Yahya Abdu A. & Fahad Alzahrani
2024. Sports fanaticism as a disease: a Corpus-based study of metaphors in Saudi newspapers. Frontiers in Psychology 14
2023. ‘I Want to Remember How Nice It Felt to Talk to Someone’: Optimism and Positive Emotions in the Linguistic Reconstruction of COVID-19 Lockdown Experiences in the UK. In The Emerald Handbook of the Sociology of Emotions for a Post-Pandemic World, ► pp. 233 ff.
Chamberlain, Elizabeth F.
2023. COVID-19 as Metaphor: Fighting the Virus of Racism, Becoming the Vaccine. In COVID Communication, ► pp. 41 ff.
Giorgis, Paola, Olena Semenets & Bilyana Todorova
2023. “We are at war”: The military rhetoric of COVID-19 in cross-cultural perspective of discourses. Frontiers in Artificial Intelligence 6
Giuliani, Alice
2023. Exploring pandemic metaphors in educational contexts: a survey on the language of teachers and educators in Reggio Emilia, Italy. Frontiers in Psychology 14
2023. ‘This app is evil forest true true’: metaphor-based metadiscursive evaluations of Twitter by Nigerians. Digital Scholarship in the Humanities 38:4 ► pp. 1582 ff.
2023. ‘Vaccine as a cheat sheet’: a metaphor gone awry on Facebook. Frontiers in Psychology 14
Paliichuk, Elina
2023. A spiderweb of human trafficking: An empirical linguistic study. Crossroads. A Journal of English Studies :43(4) ► pp. 124 ff.
Peng, Zhibin, Yating Yu, Dennis Tay & Michal Ptaszynski
2023. COVID-19 as WATER? The functions of WATER metaphors in the metaphorical representation of COVID-19. PLOS ONE 18:11 ► pp. e0292806 ff.
Rossi, Micaela
2023. Métaphores de la lutte: variations dans les corpus francophones. In Le français au prisme de sa diversité [LCM - La Collana / The Series, ],
Stern, Chadly & Benjamin C. Ruisch
2023. How Do Pandemic Policies and Communication Shape Intergroup Outcomes? Initial Findings From the COVID-19 Pandemic and Open Questions for Research and Policy. Perspectives on Psychological Science
Wilding, Ell, Sara Bartl, Jeannette Littlemore, Maria Clark & Joanne Brooke
2023. A metaphor analysis of older adults' lived experience of household isolation during COVID-19. Frontiers in Communication 7
Brugman, Britta C., Ellen Droog, W. Gudrun Reijnierse, Saskia Leymann, Giulia Frezza & Kiki Y. Renardel de Lavalette
2022. Audience Perceptions of COVID-19 Metaphors: The Role of Source Domain and Country Context. Metaphor and Symbol 37:2 ► pp. 101 ff.
Burgers, Christian
2022. Message Design: Figurative Language. In The International Encyclopedia of Health Communication, ► pp. 1 ff.
2022. Acting like a Hedgehog in Times of Pandemic: Metaphorical Creativity in the #reframecovid Collection. Metaphor and Symbol 37:2 ► pp. 127 ff.
Scherr, A.
2022. Embattled Hygiene: Narratives of War in U.S.-American Public Health Campaigns. Amerikastudien/American Studies 67:4 ► pp. 457 ff.
Stewart, Ellen, Anna Nonhebel, Christian Möller & Kath Bassett
2022. Doing ‘our bit’: Solidarity, inequality, and COVID-19 crowdfunding for the UK National Health Service. Social Science & Medicine 308 ► pp. 115214 ff.
Terceiro, Danielle
2022. Containing Epidemics through Metaphor. Journal of World Literature 7:1 ► pp. 87 ff.
Zima, Elisabeth
2022. Konzeptuelle Metaphern zu Corona und der COVID-19-Pandemie in Kinderbüchern für das Kindergarten- und Grundschulalter. Zeitschrift für germanistische Linguistik 50:2 ► pp. 363 ff.
This list is based on CrossRef data as of 5 july 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
Any errors therein should be reported to them.