Drawing on the theory of conceptual metaphors and on its socially and discursively oriented developments, this paper investigates the conceptualisation of money (and related notions like income, repayments, fees, interest rates or profit) in Romanian banking discourse. By analysing corpora composed of 74 documents issued by the National Bank of Romania (BNR) and by three other commercial banks, before and during the recent financial crisis, it aims to show how apparently unrelated metaphoric expressions (with source domains such as medicine, army or water) are in fact connected, giving rise to three coherent scenarios: a caring scenario, a physical force scenario and a river scenario. The article also highlights the role of (money) metaphor in persuading customers, creating identities and transferring ideologies.
2023. Legitimising Governance Through Vocational Roles: A Conceptual Metaphor Analysis of Budget Speeches. In Discursive Approaches to Politics in Malaysia [Asia in Transition, 18], ► pp. 53 ff.
Goddard, Cliff, Anna Wierzbicka & Gian Marco Farese
2022. The conceptual semantics of “money” and “money verbs”. Russian Journal of Linguistics 26:1 ► pp. 7 ff.
Sun, Ya, Zixuan Cui, Yang Hu & Qiong Wang
2022. Exploring the technicality of LIQUID metaphorical chunks in business discourse. Journal of English for Academic Purposes 57 ► pp. 101113 ff.
Anna De Fina & Alexandra Georgakopoulou
2020. The Cambridge Handbook of Discourse Studies,
Mooney, Annabelle
2020. The Discourses of Money and the Economy. In The Cambridge Handbook of Discourse Studies, ► pp. 644 ff.
Mooney, Annabelle & Evi Sifaki
2017. Snudging Cheapskates and Magnificent Profusion: The Conceptual Baggage of ‘Mean’ and ‘Generous’. In The Language of Money and Debt, ► pp. 105 ff.
Dr Tanweer Ali, Sifaki, Evi & Annabelle Mooney
2015. Two sides of the same coin: matter and embodiment in metaphors of money. On the Horizon 23:3 ► pp. 202 ff.
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