Processing visual metaphor
A study in thinking out loud
This article explores the mental operations people undertake when they encounter a visual metaphor. First, an integrated theoretical model of visual metaphor processing is proposed. The model is then empirically evaluated: in a think aloud task, six participants were presented with twelve pictures containing visual metaphor and asked to verbalize their thoughts as they looked at the pictures. The experimental materials represented four different genres: political cartoons, magazine advertisements, educational illustrations and paintings. The findings enable a more precise description of what happens when people attempt to reach understanding of visual metaphor. The results have implications for building theory around visual metaphor processing, as well as empirical research on the interpretation of visual metaphor.
Keywords: think aloud method, aesthetic processing, visual metaphor processing
Published online: 15 July 2013
Cited by 15 other publications
Bolognesi, Marianna & Francesca Strik Lievers
Bolognesi, Marianna, Benjamin Timmermans & Lora Aroyo
Gómez-Moreno, José Manuel Ureña
Negro Alousque, Isabel
Peterson, Matthew O.
Poppi, Fabio I. M., Marianna Bolognesi & Amitash Ojha
Stead, Oliver & Chern Li Liew
Steen, Gerard J.
Ureña Gómez-Moreno, José Manuel
van den Heerik, Romy, Ester Šorm & Gerard J. Steen
Ventalon, Geoffrey, Grozdana Erjavec, Sanghun Bang & Charles Tijus
Ventalon, Geoffrey, Grozdana Erjavec & Charles Tijus
Šorm, Ester & Gerard J. Steen
This list is based on CrossRef data as of 13 january 2021. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.