“I tell you don’t trust the French”
National stereotypes in workplace narratives
National stereotypes are inherently evaluative, often negatively, and potentially prejudicial. While research has examined
stereotypes from an organisational perspective, this is overwhelmingly in experimental settings involving students (Landy, 2008); in other words not in workplaces, and not involving employees doing their jobs. Through a
corpus-assisted discourse analysis of 53 authentic business meetings, this study finds that among certain communities, national stereotypes
are used in workplace narratives, and argues that such narratives constitute a contextual, situated social practice. The novel methodology
pinpoints and categorises all stereotypes in business-meeting narratives, before discussing what role they play in indexing the identities
of the stereotyped and the stereotyping. Finally, evaluation, ideology and power are critically engaged with to explain their use or
non-use, thus making a theoretical contribution to studies of evaluation, workplace narratives, and stereotyping in discourse. While
ethically problematic, and potentially detrimental to business success, their use may be motivated by local workplace goals.
Article outline
- Introduction
- Conceptual background
- Narrative
- Stereotypes and narratives
- Indexicality, identity, evaluation and power
- Methodology
- Analysis and discussion
- Categorising WNNSs
- WNNSs and identity
- Evaluation and power
- Conclusion
- Acknowledgements
- Notes
- Transcription code
-
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Cited by (1)
Cited by 1 other publications
Spasić, Jelena
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Linguistic and stylistic means for expressing ethnocultural heterostereotypes in Serbian electronic media.
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