Part of
Persuasion Across Genres: A linguistic approachEdited by Helena Halmari and Tuija Virtanen
[Pragmatics & Beyond New Series 130] 2005
► pp. 213–225
Edited by Helena Halmari and Tuija Virtanen
[Pragmatics & Beyond New Series 130] 2005
► pp. 213–225
Generic patterns in promotional discourse
Cited by
Cited by 47 other publications
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2007. The impact of marketization on higher education genres — the international student prospectus as a case in point. Discourse Studies 9:6 ► pp. 723 ff.
Bhatia, Vijay K. & Stephen Bremner
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Biber, Douglas & Susan Conrad
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2024. Chapter 9. Lessons learned?. In Manufacturing Dissent [Pragmatics & Beyond New Series, 339], ► pp. 284 ff.
Chen, Gong, Yi Li & Ya Sun
2023. How YouTubers Make Popular Marketing Videos? Speech Acts, Move Structure, and Audience Response in YouTube Influencer Marketing Videos. SAGE Open 13:1 ► pp. 215824402311522 ff.
Dontcheva-Navratilova, Olga, Martin Adam, Renata Povolná & Radek Vogel
2020. Persuasive Strategies Across the Academic, Business, Religious and Technical Discourses. In Persuasion in Specialised Discourses, ► pp. 39 ff.
Fuster-Márquez, Miguel & Carmen Gregori-Signes
2018. Persuading consumers: The use of conditional constructions in British hotel websites. Discourse & Communication 12:6 ► pp. 587 ff.
Halmari, Helena
2008. On the language of the Clinton-Dole presidential campaign debates. Journal of Language and Politics 7:2 ► pp. 247 ff.
Ho, Victor & Amy Suen
2017. Promoting a city's core values using evaluative language. International Journal of Applied Linguistics 27:1 ► pp. 286 ff.
Huang, Corey Fanglei
2022. Positioning students as consumers and entrepreneurs: student service materials on a Hong Kong university campus. Critical Discourse Studies 19:6 ► pp. 667 ff.
Ilie, Cornelia, Catherine Nickerson & Brigitte Planken
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2023. German is the holy grail: language, migration and ethnolingual belonging in transnational spaces. Journal of Ethnic and Migration Studies ► pp. 1 ff.
Jaworska, Sylvia
2017. Metaphors We Travel by: A Corpus-Assisted Study of Metaphors in Promotional Tourism Discourse. Metaphor and Symbol 32:3 ► pp. 161 ff.
Kong, Kenneth C. C.
2006. Property transaction report: news, advertisement or a new genre?. Discourse Studies 8:6 ► pp. 771 ff.
Krisnawati, Ekaning, Heriyanto Darsono, Rosaria Mita Amalia, Eva Tuckyta Sari Sujatna & Kasno Pamungkas
2021. Metaphors in Indonesian Nature Tourism Discourse: Disclosing Cognition about Nature. Pertanika Journal of Social Sciences and Humanities 29:4 ► pp. 2469 ff.
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2023. Promotional Strategies of Top Nigerian and United Kingdom Universities in Webometrics Rankings. In Transformation of Higher Education Through Institutional Online Spaces [Advances in Higher Education and Professional Development, ], ► pp. 72 ff.
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2024. “Our study offers insight into…” Rhetorical promotion in English and Spanish conference abstracts. International Journal of Applied Linguistics 34:1 ► pp. 134 ff.
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2019. Registered Reports: Genre Evolution and the Research Article. Written Communication 36:1 ► pp. 38 ff.
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2023. Exploration of the Act of Exemplification in Research Article Introductions. Modern English Education 24:1 ► pp. 284 ff.
Nguyen, Thi Chau Ngan, Margaret Kettle & Catherine Doherty
2022. Tertiary education ESP program delivery in Vietnam and language practices in globalised workplaces: examining the extent of alignment. Language, Culture and Curriculum 35:4 ► pp. 440 ff.
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2023. Replicating corpus-based research in English for academic purposes: Proposed replication of Cortes (2013) and Biber and Gray (2010). Language Teaching 56:1 ► pp. 128 ff.
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2022. Editing and genre conflict. Pragmatics. Quarterly Publication of the International Pragmatics Association (IPrA) ► pp. 87 ff.
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2023. Exploring English in TV product advertising for Dutch‐speaking children. World Englishes 42:4 ► pp. 661 ff.
Rowley-Jolivet, Elizabeth & Shirley Carter-Thomas
2019. Chapter 5. Scholarly soundbites. In Science Communication on the Internet [Pragmatics & Beyond New Series, 308], ► pp. 81 ff.
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2022. Marketisation of higher education: A genre analysis of university prospectuses in Pakistan. Higher Education Quarterly 76:3 ► pp. 653 ff.
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2023. Impact of marketization on the interpersonal relation between the university and students in modern university prospectuses. Journal of Marketing for Higher Education ► pp. 1 ff.
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A critical discourse analysis of the concept of student life on Danish university websites
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2023. Discursive Marketisation and Differentiation in Nigerian University Websites. In Transformation of Higher Education Through Institutional Online Spaces [Advances in Higher Education and Professional Development, ], ► pp. 29 ff.
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2024. Situating Evaluation and Authority: Direct Sponsorship in Letters of Recommendation. Written Communication 41:2 ► pp. 260 ff.
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2014. The Representation of Internationalization in Higher Education in the Philippines: The Case of the University Newsletter. The Asia-Pacific Education Researcher 23:1 ► pp. 125 ff.
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2020. Genre‐specific persuasion in oral presentations: Adaptation to the audience through multimodal persuasive strategies. International Journal of Applied Linguistics 30:2 ► pp. 293 ff.
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2014. Explicit and implicit coherence relations in Dutch texts. In The Pragmatics of Discourse Coherence [Pragmatics & Beyond New Series, 254], ► pp. 23 ff.
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2019. Promotional conventions on English title-pages up to 1550. In Norms and Conventions in the History of English [Current Issues in Linguistic Theory, 347], ► pp. 73 ff.
Vogel, Radek
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Zayts, Olga & Zhengpeng Luo
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2023. Stance in article highlights: The promotion of Covid‐19 research. International Journal of Applied Linguistics
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2020. Personal branding in an elevator: Developing job search pitch skills in tertiary level Business English pedagogy. Language Learning in Higher Education 10:1 ► pp. 207 ff.
[no author supplied]
2014. Intertextuality. In Professional Discourse, ► pp. 167 ff.
[no author supplied]
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