Part of
Opening Windows on Texts and Discourses of the PastEdited by Janne Skaffari, Matti Peikola, Ruth Carroll, Risto Hiltunen and Brita Wårvik
[Pragmatics & Beyond New Series 134] 2005
► pp. 23–38
Edited by Janne Skaffari, Matti Peikola, Ruth Carroll, Risto Hiltunen and Brita Wårvik
[Pragmatics & Beyond New Series 134] 2005
► pp. 23–38
Advertising discourse in eighteenth-century English newspapers
This chapter is a discourse analytic study of 18th-century newspaper advertisements. The data are taken from advertisements published in English newspapers of that time (mainlyThe Review,The SpectatorandThe Tatler). The paper points out the main linguistic and stylistic features of these advertising texts, and compares these results to those from Leech's (1966) study so as to discover any systematisation or alteration in the writing of such texts which has taken place in the last three centuries.
Cited by
Cited by 8 other publications
Brownlees, Nicholas
2017. Chapter 4. Contemporary observations on the attention value and selling power of English print advertisements (1700–1760). In Diachronic Developments in English News Discourse [Advances in Historical Sociolinguistics, 6], ► pp. 61 ff. 
Chovanec, Jan
Chovanec, Jan
2017. Chapter 10. From adverts to letters to the editor. In Diachronic Developments in English News Discourse [Advances in Historical Sociolinguistics, 6], ► pp. 175 ff.
Hornikx, Jos & Frank van Meurs
2020. Conclusions and Implications. In Foreign Languages in Advertising, ► pp. 193 ff.
Lyna, Dries & Ilja Van Damme
2009. A strategy of seduction? The role of commercial advertisements in the eighteenth-century retailing business of Antwerp. Business History 51:1 ► pp. 100 ff.
Palander-Collin, Minna
2015. Changing genre conventions and socio-cultural change. In Changing Genre Conventions in Historical English News Discourse [Advances in Historical Sociolinguistics, 5], ► pp. 81 ff.
Ratia, Maura, Minna Palander-Collin & Irma Taavitsainen
2017. Chapter 1. English news discourse from newsbooks to new media. In Diachronic Developments in English News Discourse [Advances in Historical Sociolinguistics, 6], ► pp. 3 ff.
Ronsse, Stijn & Glenn Rayp
2016. International shipping traffic as a determinant of the growing use of advertisements by local shopkeepers: a case study of eighteenth century Ghent. Business History 58:4 ► pp. 479 ff.
This list is based on CrossRef data as of 10 april 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.