Article published in:Opening Windows on Texts and Discourses of the Past
Edited by Janne Skaffari, Matti Peikola, Ruth Carroll, Risto Hiltunen and Brita Wårvik
[Pragmatics & Beyond New Series 134] 2005
► pp. 23–38
Advertising discourse in eighteenth-century English newspapers
This chapter is a discourse analytic study of 18th-century newspaper advertisements. The data are taken from advertisements published in English newspapers of that time (mainlyThe Review,The SpectatorandThe Tatler). The paper points out the main linguistic and stylistic features of these advertising texts, and compares these results to those from Leech's (1966) study so as to discover any systematisation or alteration in the writing of such texts which has taken place in the last three centuries.
Published online: 24 March 2005
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