Blogs are increasingly popular among private persons, public institutions, nongovernmental organizations and companies. While a range of communicative functions is associated with blogs in the way they are used specifically by corporations, one key area of interest is clearly public relations. This is especially pertinent to large businesses that face a significant amount of criticism in the media. As an example for such a case, this paper presents an analysis of Life at Wal-Mart, an image blog maintained by Wal-Mart Stores Inc. Following a description of corporate blogs as an emerging genre, I will outline how Life at Wal-Mart is used to further specific communicative goals of the company and what the findings indicate for a modern theory of digital genres.
2024. Misinformation As Genre Function: Insights on the Infodemic from a Genre-Theoretical Perspective. Technical Communication Quarterly► pp. 1 ff.
Mühleisen, Susanne
2024. Towards a Discursive History of the Caribbean as a History of Genres. In Caribbean Discourses, ► pp. 49 ff.
Bray, Nancy
2019. How Do Online News Genres Take Up Knowledge Claims From a Scientific Research Article on Climate Change?. Written Communication 36:1 ► pp. 155 ff.
2014. Indonesian women’s blog formats from Tanah Betawi to Serambi Mekah: Women blogger’s choices of technical features. International Communication Gazette 76:4-5 ► pp. 407 ff.
This list is based on CrossRef data as of 15 july 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
Any errors therein should be reported to them.