Part of
Contrastive Media Analysis: Approaches to linguistic and cultural aspects of mass media communicationEdited by Stefan Hauser and Martin Luginbühl
[Pragmatics & Beyond New Series 226] 2012
► pp. 123–144
This paper is a contribution to contrastive textology of media discourse. After linguistic definitions of text type (Textsorte) and bimodal texts (constituted by verbal and non-verbal elements) the text type obituary is characterized as an advertisement in a daily newspaper announcing death of a person – normally before the funeral. The examples are analysed and compared by linguistic and semiotic methods, showing textual, intercultural and semiotic particularities.