A method of analysing recontextualisation in the communication of science
Although communication is a creative process, this does not mean that all
discourse is entirely novel. On the contrary, speakers and writers often draw
upon material encountered within previous discourse-situations, and reuse it
in their current discourse-environment. This process, whereby content that
has been given expression in one context is subsequently lifted into a different
context, is known as recontextualisation. Furthermore, such recontextualisation
is frequently accompanied by the recasting or reexpression of the text itself, a
process which may be termed resemiotisation. The present chapter proposes a
broadly-based, three-tier method for the systematic analysis of recontextualisation
and of the accompanying resemiotisation, and applies it to the practical
study of communication in science education.