What I can (re)make out of it
Incoherence, non-cohesion, and re-interpretation in YouTube video responses
The present paper examines patterns of relatedness in exchanges built by the
video responses to one of YouTube “Most Responded” videos. The analysis shows
the presence of a diversified range of patterns, as a result of the interactants’
creative use of the video response option, which affords text-production through
copy-and-paste. The results trace a continuum from fully cohesive and coherent
exchanges to exchanges presenting no clues of relatedness, with a great variation
in-between the two poles. Videos often respond incoherently, disregarding the
meaning, diverting from the topic or foregrounding a background element of the
video they respond to. In other cases, responses are created through the reuse of
previously made texts, so that their recontextualization reconfigures or scatters
cohesive ties, producing a marked implicitness in the exchange. Interactants
accept (and at times praise) incoherent and non-cohesive semiotic chains thus
acknowledging and reinforcing emerging conventions in video-interaction.
Interaction through videos seems driven by the participants’ interested reinterpretation,
transformation, and recontextualization of texts, thus shaping distinctively
the requirements for successful communication in the semiotic space.
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