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Part of
Positioning the Self and Others: Linguistic perspectives
Edited by Kate Beeching, Chiara Ghezzi and Piera Molinelli
[Pragmatics & Beyond New Series 292] 2018
► pp. 81–104

Chapter 4
Closeness at a distance

Positioning in Brazilian workplace emails

Social relationships are argued to have a special importance in Brazilian workplaces, as in Brazil generally (Amado and Brasil 1991; Fonseca and Castor 2005; Tanure and Duarte 2005), but scarce attention has been paid to the way such relationships are indexed through language. This research explores the way employees position themselves and others in emails to shape and influence relationships, highlighting how features that are specific to the medium index workplace identities. The analysis of 77 emails from a range of workplaces focuses on phatic aspects occurring frequently in our sample, greetings and closings. Employees used these strategically to emphasise closeness or distance, and with different degrees of formality, fulfilling diverse positioning functions including contesting power, enhancing relationships, or emphasising others’ independence. In addition, the relatively high frequency of greetings and closings compared to findings from other settings appears to confirm the importance claimed for relating at work in Brazil.

Keywords: workplace communication, Brazil, emails, relating at work, greetings and closings, Portuguese
Article outline
  • 1.Introduction
  • 2.Literature review
    • 2.1Relating and positioning: The importance of phatic talk
    • 2.2Greetings and closings in emails
    • 2.3Culture and communication in Brazilian workplaces
  • 3.Data and methods
  • 4.Findings: Doing closeness at a distance
    • 4.1Greetings and closings
      • 4.1.1Formality in inside and outside communication
    • 4.2Absence of greetings and closings
      • 4.2.1Absences of greetings and closings in outside communication
      • 4.2.2Absences of greetings and closings in inside communication
    • 4.3Changes over time
  • 5.Conclusion
  • 6.Future research
  • Notes
  • References
Published online: 17 July 2018
DOI logo
https://doi.org/10.1075/pbns.292.04deb
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