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The Construction of Discourse as Verbal Interaction
Edited by María de los Ángeles Gómez González and J. Lachlan Mackenzie
[Pragmatics & Beyond New Series 296] 2018
► pp. 201–226

Lexis and grammar as complementary discourse systems for expressing stance and evaluation

| Northern Arizona University, USA
| Northern Arizona University, USA
| Northern Arizona University, USA

Although ‘stance’ and ‘evaluation’ are closely related theoretical constructs, stance is normally investigated through corpus-based methods focusing on the use of lexico-grammatical features, while evaluative language, being regarded as more context-dependent, has been investigated through the use of particular words and phrases in individual texts. This study explores the possibility that these two linguistic systems are partially complementary, with some registers relying on lexico-grammatical stance features and others on evaluative lexis. We compare the linguistic discourse styles of three opinionated/persuasive web registers: ‘Opinion Blogs’ (OB), ‘Reviews’ (RV), and ‘Descriptions-with-intent-to-Sell’ (DS). We show that OB and RV use grammatical stance devices more but DS considerably less than most other web registers. However, our detailed study of the lexical keywords found in these three registers reveals the opposite pattern of use.

Keywords: stance, evaluation, web registers, blogs, reviews, keyword analysis
Article outline
  • 1.Introduction
  • 2.The corpus for analysis
  • 3.The grammatical expression of stance in opinion/persuasion web registers
    • 3.1A survey of lexico-grammatical stance features in English
    • 3.2Lexico-grammatical stance in opinion blogs, reviews, and descriptions-with-intent-to-sell
  • 4.The lexical expression of evaluation in opinion blogs, reviews, and descriptions-with-intent-to-sell
  • 5.Discussion and conclusion
  • Acknowledgements
  • Note
  • References
Published online: 20 September 2018
DOI logo
https://doi.org/10.1075/pbns.296.08bib
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Dontcheva-Navratilova, Olga, Martin Adam, Renata Povolná & Radek Vogel
2020. Persuasive Strategies Across the Academic, Business, Religious and Technical Discourses. In Persuasion in Specialised Discourses, ► pp. 39 ff. DOI logo
Larsson, Tove
2022. Grammatical stance marking across registers. Register Studies ► pp. 243 ff. DOI logo

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