Chapter published in:
Engagement in Professional Genres
Edited by Carmen Sancho Guinda
[Pragmatics & Beyond New Series 301] 2019
► pp. 179–195

Researchers’ move from page to screen

Addressing the effects of the video article format upon academic user engagement and knowledge-building processes

| School of Business and Social Sciences, Aarhus University, Denmark
| School of Business and Social Sciences, Aarhus University, Denmark
The present study belongs to an extensive project that explores how academic knowledge is mediated through new generic structures and publishing formats and provides data comprising research video articles from JoVE, the international Journal of Visualized Experiments. In order to deal with the implications of video formats in web contexts upon academic user engagement and knowledge building processes, we adopt a multimodal (inter)action approach in our analysis. We show how exploiting the complex hypermodal configurations contribute to changes in the balance of various types of knowledge and to the potential building of new ones. We also show that by embedding the video in a hypermodal context urges academic users to increase their engagement with the article in unprecedented ways.
Keywords: research articles, multimodality, knowledge building, types of knowledge, knowledge communication
Published online: 24 April 2019
https://doi.org/10.1075/pbns.301.10eng
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Cited by

Cited by 1 other publications

Maier, Carmen Daniela & Jan Engberg
2019.  In Science Communication on the Internet [Pragmatics & Beyond New Series, 308], ► pp. 131 ff. Crossref logo

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