Engagement of readers/customers in the discourse of e-tourism promotional genres
Francisca Suau-Jiménez | IULMA (Interuniversity Institute of Modern Applied Languages), Universitat de València, Spain
Tourism 2.0 involves direct e-communication between travellers and the tourism industry, and needs websites that attract customers. Recent research in this field (Austin 2009; Brodie, Hollebeek et al. 2011) suggests that they must also include the co-creation of values that align with the customer in some way. Their design must be persuasive yet trustworthy. This is partly achieved through discursive strategies that reflect the voice of the institution or business (author), and others that engage the customer (reader). This study discusses engagement as a key concept in promotional websites (hotels, tourist guides, etc.) from interpersonality, based on the cometval corpus. Its conclusions note significant and controversial differences on how these e-genres are construed in English and Spanish, with societal implications.
Ädel, Annelie, and Anna Mauranen. 2010. “Metadiscourse: Diverse and Divided Perspectives.” Nordic Journal of English Studies 9 (2): 1–11.
Austin, Manila. 2009. “Embracing the Voice of the Customer. The Transformational Power of Listening.”In Pfeiffer Annual, Leadership Development, ed. by David Dotlich, Peter Cairo, Stephen Rhinesmith and Ron Meeks, 246–267. San Francisco: Pfeiffer.
Bakhtin, Mijail. 1986. The Dialogic Imagination: Four Essays, ed. by Michael Holquist. Austin, TX: University of Texas Press.
Bhatia, Vijay Kumar. 1993. Analysing Genre: Language Use in Professional Settings. London: Longman.
Breeze, Ruth, Maurizio Gotti, and Carmen Sancho Guinda, eds. 2014. Interpersonality in Legal Genres. Bern: Peter Lang.
Brodie, Roderick, Linda Hollebeek, Biljana Juriü and Ana Iliü. 2011. Customer Engagement Conceptual Domain, Fundamental Propositions, and Implications for Research. Journal of Service Research, 14, 252–271.
COMETVAL (Corpus Multilingüe en Turismo, Universitat de Valencia)2011–2014: [URL])
Dafouz Milne, Emma. 2008. “The Pragmatic Role of Textual and Interpersonal Metadiscourse Markers in the Construction and Attainment of Persuasion: A Cross-Linguistic Study of Newspaper Discourse.” Journal of Pragmatics 40 (1): 95–113.
Fairclough, Norman. 1992. Discourse and Social Change. Cambridge: Polity Press.
Gotti, Maurizio, and Carmen Sancho Guinda, eds. 2013. Narratives in Professional and Academic Genres. Bern: Peter Lang.
Halliday, Michael, and Ruqaya Hasan. 1989. Language, Context, and Text: Aspects of Language in a Social-Semiotic Perspective. Oxford: Oxford University Press.
Hiltunen, Turo. 2010. “ ‘There Are Good Reasons for This’: Disciplinary Variation in the Use of Existential There Constructions in Academic Research Articles.” In Constructing Interpersonality: Multiple Perspectives on Written Academic Genres, ed. by Rosa Lorés-Sanz, Pilar Mur-Dueñas, and Enrique Lafuente-Millán, 181–204. Newcastle upon Tyne: Cambridge Scholars Publishing.
Hsu, Shih-Yun, Ning Dehuang, and Arch Woodside. 2009. “Storytelling Research of Consumers’ Self-Reports of Urban Tourism Experiences in China.” Journal of Business Research 62 (12): 1223–1254.
Hyland, Ken. 1998. “Persuasion and Context: The Pragmatics of Academic Metadiscourse”. Journal of Pragmatics 30: 437–55.
Hyland, Ken. 2000. Disciplinary Discourses: Social Interactions in Academic Writing. London: Longman.
Hyland, Ken. 2001a. “Bringing in the Reader: Addressee Features in Academic Writing.” Written Communication 18 (4): 549–574.
Hyland, Ken and Polly Tse. 2004. “Metadiscourse in Academic Writing: A Reappraisal”. Applied Linguistics 25: 156–177.
Hyland, Ken. 2005. “Stance and Engagement: A Model of Interaction in Academic Discourse.” Discourse Studies 7 (2): 172–193.
Koutsantoni, Dimitra. 2009. “Persuading Sponsors and Securing Funding: Rhetorical Patterns in Grant Proposals.” InAcademic Writing, ed. by Maggie Charles, Diane Pecorari, and Susan Hunston, 37–57. London: Continuum.
Lerman, Katrina, and Manila Austin. 2006. What Companies Gain from Listening: the Effect of Community Membership on Members’ Attitudes and Behavior in Relation to the Sponsoring Company. Watertown, MA: Communispace.
Lorés Sanz, Rosa. 2011. “The Construction of the Author’s Voice in Academic Writing: The Interplay of Cultural and Disciplinary Factors.” Text & Talk 31 (2): 173–193.
Lorés Sanz, Rosa. 2015. “Interculturality in EAP Research: Proposals, Experiences, Applications and Limitations.” In English for Academic Purposes: Approaches and Implications, ed. by Paul Thompson, and Giuliana Diani, 173–193. Newcastle upon Tyne: Cambridge Scholars Publishing.
Marketing Science Institute. 2010. Research Priorities. Boston, MA.
Martin, James Robert. 1985. “Process and Text: Two Aspects of Human Semiosis”. In Systemic Perspectives on Discourse, ed. by James Benson and William Greaves, Vol. 1. Norwood, NJ: Ablex
Martin, James R.1990. “Literacy in Science: Learning to Handle Text as Technology.” In Literacy for a Changing World, ed. by Frances Christie. Victoria: Australian Council for Educational Research.
Morgan, Michael and Nigel Hemmington. 2008. “From Foodservice to Food Experience?” Introduction to the Topical Papers. Journal of Foodservice 19: 108–110.
Mur Dueñas, Pilar. 2013. “Spanish Scholars’ Research Article Publishing Process in English-medium Journals: English Used as a Lingua Franca?” Journal of English as a Lingua Franca 2 (2): 315–340.
Mur Dueñas, Pilar. 2014. “ ‘The Main Contribution of This Study Is…’: An Analysis of Statements of Contribution in English Published Research Articles and L2 Manuscripts.” Journal of Writing Research 5: 271–283.
Osman, Hanaa, Nick Johns, and Peter Lugosi. 2014. “Commercial Hospitality and Destination Experiences: McDonald’s and Tourists’ Consumption of Space.” Tourism Management 42: 238–247.
Prahalad, Coimbatore, and Venkat Ramaswamy. 2004. “Co-creating Unique Value with Customers.” Strategy & Leadership 32 (3): 4–9.
Sancho Guinda, Carmen, Maurizio Gotti, and Ruth Breeze. 2014. “Framing Interpersonality in Law Contexts.” In Interpersonality in Legal Genres, ed. by Ruth Breeze, Maurizio Gotti, and Carmen Sancho Guinda, 9–35. Bern: Peter Lang.
Suau-Jiménez, Francisca. 2010. La Traducción Especializada (en inglés y español en géneros de economía y empresa). Madrid: Arco Libros.
Suau-Jiménez, Francisca. 2012a. “Páginas Web Institucionales de Promoción Turística: El Uso Metadiscursivo Interpersonal en Inglés y Español.” In Discurso Turístico e Internet, ed. by Julia Sanmartín, 125–154. Madrid: Iberoamericana/Vervuert..
Suau-Jiménez, Francisca. 2012b. “El Turista 2.0 Como Receptor de la Promoción Turística: Estrategias Lingüísticas e Importancia de Su Estudio.” PASOS. Revista de Turismo y Patrimonio Cultural 6 (4): 143–154.
Suau-Jiménez, Francisca. 2016a. “What Can the Construction of Stance and Engagement Voices in Traveller Forums and Tourism Promotional Websites Bring into a Cultural, Cross-Generic and Disciplinary View of Interpersonality?” Ibérica, 31: 199–220.
Suau-Jiménez, Francisca, and Rosana Dolón Herrero. 2007. “The Importance of Metadiscourse in the Genre ‘Promotion of Touristic Services and Products’: Differences in English and Spanish.” In Languages for Specific Purposes: Searching for Common Solutions, ed. by Dita Galová, 71–79. Newcastle, UK: Cambridge Scholars Publishing.
Suau-Jiménez, Francisca, and María Labarta Postigo. 2017. “El Discurso Interpersonal en la Guía Turística en Español y Alemán y Su Importancia para la Traducción” Normas, 7(1): 204–223.
Swales, John. 1993. “Genre and Engagement.” Revue Belge de Philologie et de l’Histoire, 71: 687–698.
Vázquez, Ignacio, and Diana Giner. 2009. “Writing with Conviction: The Use of Boosters in Modelling Persuasion in Academic Discourses.” Revista Alicantina de Estudios Ingleses 22, 219–23.
Watson, Pamela, Michael Morgan, and Nigel Hemmington. 2008. “Online Communities and the Sharing of Extraordinary Restaurant Experiences.” Journal of Foodservice 19 (6): 289–302.
White, Peter R. R.2003. “Beyond Modality and Hedging: A Dialogic View of the Language of Intersubjective Stance.” Text 23 (2): 2594–2598.
WTO (World Tourism Organization). 2015. Accessed August 29. [URL]
Cited by (6)
Cited by six other publications
Bocanegra-Valle, Ana
2023. Engaging in predatory practices: How editors persuade prospective authors. Círculo de Lingüística Aplicada a la Comunicación 93 ► pp. 117 ff.
Radovanović, Aleksandra
2022. Patterns and Variation in English Language Discourse. 9th Brno Conference on Linguistics Studies in English, ► pp. 105 ff.
2021. Customer engagement research in hospitality and tourism: a systematic review. Journal of Hospitality Marketing & Management 30:7 ► pp. 871 ff.
Isti'anah, Arina
2021. Attitudinal Language of Flora and Fauna Discourse on an Indonesian Tourism Website: Appraisal in Ecolinguistics. PAROLE: Journal of Linguistics and Education 11:2 ► pp. 163 ff.
Santos, Sara, Luísa Fernandes Augusto & Adriana Oliveira
2021. Digital Communication and Dialogism in Official Websites of Tourism Institutions. In Impact of New Media in Tourism [Advances in Hospitality, Tourism, and the Services Industry, ], ► pp. 192 ff.
Cenni, Irene, Patrick Goethals & Camilla Vásquez
2020. A cross-linguistic study of metacommunication in online hotel reviews. Intercultural Pragmatics 17:4 ► pp. 445 ff.
This list is based on CrossRef data as of 24 december 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
Any errors therein should be reported to them.