Edited by Ursula Lutzky and Minna Nevala
[Pragmatics & Beyond New Series 306] 2019
► pp. 227–250
This contribution attempts to reconstruct the different values associated with the diminutive -ita, which was repeatedly added to the first name of Spanish journalist Ana Pastor by Ecuadorian president Rafael Correa in a 2012 televised interview, and against which she protested explicitly. While Correa has claimed that his use of Anita was intended to show respect and affection, some online followers interpret it as a sign of machismo. The contribution reflects on these interpretations, also in light of two other interviews between Correa and Pastor and of the continuing online discussion among commentators from Spain, Ecuador and other countries. Ultimately, different conceptions of journalist practices can be shown to be at the heart of the discussion.