Chapter published in:The Construction of ‘Ordinariness’ across Media Genres
Edited by Anita Fetzer and Elda Weizman
[Pragmatics & Beyond New Series 307] 2019
► pp. 269–293
When being quotidian meets being ordinary
Building on previous studies of casual conversations by older Japanese women in which quotidian reframing was used as a strategy to present serious and extraordinary situations from the perspective of the quotidian (e.g. Matsumoto 2011), this chapter examines how reframing to the quotidian, i.e. “doing being quotidian,” participates in the construction of ordinariness in verbal interactions in mass media and social networks in the U.S. and Japan. Through analyses of the interaction of a veteran host of a Japanese talk show with a guest, two former U.S. Presidents’ presentations of themselves at public events, and postings on a Japanese political party’s Twitter account, we consider psychological and social conditions and effects of quotidian reframing in media.
Keywords: ordinariness, media, frame, quotidian, reframing, emotion regulation, Japan, U.S.A
Published online: 12 December 2019
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