Table of contents
Chapter 1.Connecting traditional and new genres: Trends and emerging themes
1
Chapter 2.At the frontlines of the online scientific article
19
Chapter 3.The case of the scientific research article and lessons concerning genre change online
41
Chapter 4.The graphical abstract as a new genre in the promotion of science
59
Chapter 5.Scholarly soundbites: Audiovisual innovations in digital science and their implications for genre evolution
81
Chapter 6.Continuity and change: Negotiating relationships in traditional and online peer review genres
107
Chapter 7.The multimodal bridge between academics and practitioners in the Harvard Business Review’s digital context: A multi-levelled qualitative analysis of knowledge construction
131
Chapter 8.The role of genre hybridity and hypermodality in digital knowledge dissemination: The case of IEEE Spectrum
153
Chapter 9.#Vaccineswork: Recontextualizing the content of epidemiology reports on Twitter
173
Chapter 10.The representation of science and technology in genres of Vatican discourse: Pope Francis’s encyclical Laudato Si’ as a case study
195
Chapter 11.Public- and expert-facing communication: A case study of polycontextuality and context collapse in Internet-mediated citizen science
219
Index
239
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