This paper discusses readers’ comments on posts written by the Israeli Prime
Minister Benjamin Netanyahu on his Facebook page in November 2017. It focuses on the
use of ironic echoes (Sperber & Wilson
1981) of compliments and accusations, including multi-stage ones, to either enhance or damage Netanyahu’s ethos as a successful
leader.
It is argued that Netanyahu’s supporters use ironic echoes of accusations by his critics in order to
enhance his ethos, whereas his critics use ironic echoes of compliments to Netanyahu in order to damage it. Moreover, It is argued that both the construction
and de-construction of Netanyahu’s ethos are intertwined with the self-enhancement
of the positive face (Brown & Levinson
1987) of commenters from one political camp, alongside the threat to the
positive face of their rivals.
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This list is based on CrossRef data as of 27 march 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
Any errors therein should be reported to them.