One of the aims of cyberpragmatics (Yus 2001, 2010a,
2011a, 2013) is to explain the role that interfaces play in the
(un)successful outcome of virtual interactions, and their mediation in the
management of the relevance-related formula of comprehension. However, many things
have changed in the way internet is used nowadays compared to the role that it
played in the early years of this century, together with a radical change in the
presence of internet in people’s lives (a non-stop connection, blurred
physical-virtual contexts for interactions, etc.). This chapter will be devoted to
today’s locative media and the way in which cyberpragmatics can address the impact
of location-based media on the quality of today’s communication, both in physical
and virtual environments.
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