Self-presentation encompasses a set of strategies through which
individuals communicate an image of themselves to others. Self-presentation has been
widely studied both in face-to-face communication and online. Most online research,
however, has focused on social networking sites, blogs, chatrooms, etc. while less
attention has been paid to other online means of communication such as
WhatsApp. The aim of this chapter is to analyse self-presentation
on WhatsApp statuses. More specifically, I focus on the use of
humour as a self-presentation strategy in WhatsApp statuses and
ascertain whether or not there are common patterns with regard to gender or age. To
this purpose, a corpus of 206 WhatsApp statuses in Spanish was
analysed following both a quantitative and qualitative methodology. Results shows
the existence of recurrent patterns connected to these variables, which seem to play
a crucial role to determine the choice of humour as a self-presentation
strategy.
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2024. Impression Management to Extended-Self: Effect of WhatsApp Stickers Usage among Young Adults. International Journal of Human–Computer Interaction► pp. 1 ff.
Cantos-Delgado, Clara & Carmen Maíz-Arévalo
2023. “I hear you like bad girls? I’m bad at everything”: a British-Spanish cross-cultural analysis of humour as a self-presentation strategy in Tinder profiles . The European Journal of Humour Research 11:3 ► pp. 31 ff.
Maíz-Arévalo, Carmen
2023. Multimodal Presentations of the Self. In The Power of Self-Presentation, ► pp. 165 ff.
Maíz-Arévalo, Carmen
2023. Humour as a Self-Presentation Strategy. In The Power of Self-Presentation, ► pp. 101 ff.
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