Analysing Professional Genres

Editor
| The Aarhus School of Business
HardboundAvailable
ISBN 9789027250896 (Eur) | EUR 110.00
ISBN 9781556199219 (USA) | USD 165.00
 
e-Book
ISBN 9789027283764 | EUR 110.00 | USD 165.00
 
An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the ways in which genres are embedded in communicative activity or how actors draw upon genre knowledge to perform effectively. However, if genres are considered as embedded in social interaction “as typified forms of typified circumstances”, the rich dynamic aspects of genre knowledge can be disclosed.
The chapters deal with genre knowledge in various settings, illustrating the impact of time, place, medium, skills and purpose, and some chapters deal with genre analysis in a broader sense giving ideas for applied genre analysis.
The book is of interest to professionals and scholars in communication studies, discourse analysis, and social and cognitive science.
[Pragmatics & Beyond New Series, 74]  2000.  xvi, 256 pp.
Publishing status: Available
Table of Contents
Introduction
Anna Trosborg
vii
Genre, Terminology, and Corpus Studies
1
Genre and Terminology
Margaret Rogers
3
Intralingual, Interlingual and Intercultural Studies of Genres
23
Singular Utterances: Realizing Local Activities through Typified forms in Typified Circumstances
Charles Bazerman
25
Towards Classifying the Arguments in Research Genres
Philip Shaw
41
“Geological Setting/Cadre Géologique” in English and French Petrology Articles: Muted Indications of Explored Places
Dacia F. Dressen and John M. Swales
57
Titles of English and German Research Papers in Medicine and Linguistics Theses and Research Articles
Ines-A. Busch-Lauer
77
Genres and the Media
95
That’s not News: Persusive and Expository Genres in the Press
Torben Vestergaard
97
The Inaugural Address
Anna Trosborg
121
Genres in Conflict
145
Genres in Conflict
Vijay Bhatia
147
Conflicts in Professional Discourse: Language, Law and Real Estate
Birgitte Norlyk
163
Genres and New Technology (changing and emerging genres)
175
Powerpoints: Technology, Lectures, and Changing Genres
Greg Myers
177
Rhetorical Clustering and Perceptual Cohesion in Technical (Online) Documentation
Lars Johnsen
193
Applied Genre Analysis
207
The Role of Genre for Translation
Christina Schäffner
209
Broadening the Perspective
225
Analysing LSP Genres (Text Types): From Perpetuation to Optimization in Text (-type) Linguistics
Susanne Göpferich
227
Index
249
“For anyone interested in the status of genre studies at the beginning of the new century, this book will no doubt prove to be required reading.”
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Subjects
BIC Subject: CF – Linguistics
BISAC Subject: LAN009000 – LANGUAGE ARTS & DISCIPLINES / Linguistics / General
U.S. Library of Congress Control Number:  99058978 | Marc record