Analysing Professional Genres
Editor
| The Aarhus School of Business
An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the ways in which genres are embedded in communicative activity or how actors draw upon genre knowledge to perform effectively. However, if genres are considered as embedded in social interaction “as typified forms of typified circumstances”, the rich dynamic aspects of genre knowledge can be disclosed.
The chapters deal with genre knowledge in various settings, illustrating the impact of time, place, medium, skills and purpose, and some chapters deal with genre analysis in a broader sense giving ideas for applied genre analysis.
The book is of interest to professionals and scholars in communication studies, discourse analysis, and social and cognitive science.
The chapters deal with genre knowledge in various settings, illustrating the impact of time, place, medium, skills and purpose, and some chapters deal with genre analysis in a broader sense giving ideas for applied genre analysis.
The book is of interest to professionals and scholars in communication studies, discourse analysis, and social and cognitive science.
[Pragmatics & Beyond New Series, 74] 2000. xvi, 256 pp.
Publishing status: Available
© John Benjamins Publishing Company
Table of Contents
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IntroductionAnna Trosborg | p. vii
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Genre, Terminology, and Corpus Studies
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Genre and TerminologyMargaret Rogers | p. 3
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Intralingual, Interlingual and Intercultural Studies of Genres
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Singular Utterances: Realizing Local Activities through Typified forms in Typified CircumstancesCharles Bazerman | p. 25
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Towards Classifying the Arguments in Research GenresPhilip Shaw | p. 41
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“Geological Setting/Cadre Géologique” in English and French Petrology Articles: Muted Indications of Explored PlacesDacia F. Dressen and John M. Swales | p. 57
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Titles of English and German Research Papers in Medicine and Linguistics Theses and Research ArticlesInes-A. Busch-Lauer | p. 77
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Genres and the Media
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That’s not News: Persusive and Expository Genres in the PressTorben Vestergaard | p. 97
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The Inaugural AddressAnna Trosborg | p. 121
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Genres in Conflict
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Genres in ConflictVijay Bhatia | p. 147
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Conflicts in Professional Discourse: Language, Law and Real EstateBirgitte Norlyk | p. 163
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Genres and New Technology (changing and emerging genres)
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Powerpoints: Technology, Lectures, and Changing GenresGreg Myers | p. 177
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Rhetorical Clustering and Perceptual Cohesion in Technical (Online) DocumentationLars Johnsen | p. 193
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Applied Genre Analysis
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The Role of Genre for TranslationChristina Schäffner | p. 209
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Broadening the Perspective
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Analysing LSP Genres (Text Types): From Perpetuation to Optimization in Text (-type) LinguisticsSusanne Göpferich | p. 227
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Index | p. 249
“For anyone interested in the status of genre studies at the beginning of the new century, this book will no doubt prove to be required reading.”
Catherine Nickerson, University of Nijmegen
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Subjects & Metadata
BIC Subject: CF – Linguistics
BISAC Subject: LAN009000 – LANGUAGE ARTS & DISCIPLINES / Linguistics / General