Analysing Professional Genres

| The Aarhus School of Business
ISBN 9789027250896 (Eur) | EUR 110.00
ISBN 9781556199219 (USA) | USD 165.00
ISBN 9789027283764 | EUR 110.00 | USD 165.00
An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the ways in which genres are embedded in communicative activity or how actors draw upon genre knowledge to perform effectively. However, if genres are considered as embedded in social interaction “as typified forms of typified circumstances”, the rich dynamic aspects of genre knowledge can be disclosed.
The chapters deal with genre knowledge in various settings, illustrating the impact of time, place, medium, skills and purpose, and some chapters deal with genre analysis in a broader sense giving ideas for applied genre analysis.
The book is of interest to professionals and scholars in communication studies, discourse analysis, and social and cognitive science.
[Pragmatics & Beyond New Series, 74]  2000.  xvi, 256 pp.
Publishing status: Available
Table of Contents
Anna Trosborg
Genre, Terminology, and Corpus Studies
Genre and Terminology
Margaret Rogers
Intralingual, Interlingual and Intercultural Studies of Genres
Singular Utterances: Realizing Local Activities through Typified forms in Typified Circumstances
Charles Bazerman
Towards Classifying the Arguments in Research Genres
Philip Shaw
“Geological Setting/Cadre Géologique” in English and French Petrology Articles: Muted Indications of Explored Places
Dacia F. Dressen and John M. Swales
Titles of English and German Research Papers in Medicine and Linguistics Theses and Research Articles
Ines-A. Busch-Lauer
Genres and the Media
That’s not News: Persusive and Expository Genres in the Press
Torben Vestergaard
The Inaugural Address
Anna Trosborg
Genres in Conflict
Genres in Conflict
Vijay Bhatia
Conflicts in Professional Discourse: Language, Law and Real Estate
Birgitte Norlyk
Genres and New Technology (changing and emerging genres)
Powerpoints: Technology, Lectures, and Changing Genres
Greg Myers
Rhetorical Clustering and Perceptual Cohesion in Technical (Online) Documentation
Lars G. Johnsen
Applied Genre Analysis
The Role of Genre for Translation
Christina Schäffner
Broadening the Perspective
Analysing LSP Genres (Text Types): From Perpetuation to Optimization in Text (-type) Linguistics
Susanne Göpferich
“For anyone interested in the status of genre studies at the beginning of the new century, this book will no doubt prove to be required reading.”
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This list is based on CrossRef data as of 13 october 2021. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.

Subjects & Metadata
BIC Subject: CF – Linguistics
BISAC Subject: LAN009000 – LANGUAGE ARTS & DISCIPLINES / Linguistics / General
ONIX Metadata
ONIX 2.1
ONIX 3.0
U.S. Library of Congress Control Number:  99058978 | Marc record