According to Conceptual Metaphor Theory (CMT), the Source-Path-Goal (SPG) schema constitutes a central concept in cognition. Apart from literally structuring “movement”, SPG also shapes our understanding of “purposive activity”, including questing and story-telling. A problem in CMT, however, is that the existence of image schemas is almost exclusively postulated on the basis of verbal expressions. To examine the claim that people recruit image schemas such as SPG to make sense of life, it is essential to examine non-verbal modalities. Animation has highly medium-specific opportunities to exploit SPG by its emphasis on “manner of movement” and “balance”. Three animation films (Father and Daughter, Quest, and O) exemplifying MOVEMENT, QUEST, and STORY are analyzed in terms of SPG to chart how they exploit this schema. We end the paper by positioning our findings with respect to recent discussions about image schemas in Hampe (2005a) and by suggesting avenues for further research.
2021. Interaction Design and Children, ► pp. 599 ff.
Forceville, Charles & Sissy Paling
2021. The metaphorical representation ofdepressionin short, wordless animation films. Visual Communication 20:1 ► pp. 100 ff.
Ostanina-Olszewska, Julia
2021. Report from the 13th International Conference on Researching and Applying Metaphor: "Metaphorical Creativity in a Multilingual World" (Hamar, Norway, 18–21 June 2020). Acta Baltico-Slavica 45
Prokhorov, Artem
2021. The Hero’s Journey and Three Types of Metaphor in Pixar Animation. Metaphor and Symbol 36:4 ► pp. 229 ff.
Yang, Huilan, J. Nick Reid, Albert N. Katz & Dandi Li
2021. The Embodiment of Power as Forward/Backward Movement in Chinese and English Speakers. Metaphor and Symbol 36:3 ► pp. 181 ff.
Forceville, Charles
2020. Watching Film with One’s Body. Evolutionary Studies in Imaginative Culture 4:2 ► pp. 111 ff.
Forceville, Charles
2024. Identifying and Interpreting Visual and Multimodal Metaphor in Commercials and Feature Films. Metaphor and Symbol 39:1 ► pp. 40 ff.
Guan, Yue & Charles Forceville
2020. Making cross-cultural meaning in five Chinese promotion clips: Metonymies and metaphors. Intercultural Pragmatics 17:2 ► pp. 123 ff.
2018. The embodied nature of narrative knowledge: A cross-study analysis of embodied knowledge in teaching, learning, and life. Teaching and Teacher Education 71 ► pp. 329 ff.
Mittelberg, Irene
2018. Gestures as image schemas and force gestalts: A dynamic systems approach augmented with motion-capture data analyses. Cognitive Semiotics 11:1
Coëgnarts, Maarten
2017. Cinema and the embodied mind: metaphor and simulation in understanding meaning in films. Palgrave Communications 3:1
Coëgnarts, Maarten, Miklós Kiss, Peter Kravanja & Steven Willemsen
2016. Seeing Yourself in the Past: The Role of Situational (Dis)continuity and Conceptual Metaphor in the Understanding of Complex Cases of Character Perception. Projections 10:1
Martín de la Rosa, Victoria & Elena Domínguez Romero
2016. Humanizing brands through story-telling in magazine advertising. Círculo de Lingüística Aplicada a la Comunicación 68 ► pp. 175 ff.
Maalej, Zouheir A.
2015. Mono-modal and multi-modal metaphors and metonymies in policy change: the case of the KSU2030 strategic plan. Language Sciences 47 ► pp. 1 ff.
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