In order to be permitted to carry out their operations, companies need to be perceived as legitimate. Legitimacy is awarded as a result of a deliberation process whereby the members of a society come to agree that a company’s operations can be considered beneficial (or at least not harmful) both… read more
This chapter takes a view of conspiracy theorising as a discourse type and seeks to identify candidate linguistic features of such discourse in a corpus of books devoted to 9/11 conspiracy theories. Adopting a corpus-driven approach, the study identifies three discursive traits which appear… read more
This study investigates the discursive strategies of self-legitimation enacted by pharmaceutical companies during the 1998 drug-access crisis debate in South Africa, framing them within the context of the then emerging discourse of corporate social responsibility. The crisis erupted when… read more
Press releases are short pieces of writing issued by companies or institutions to communicate newsworthy information to the journalist community on the one hand, and to the general public (indirectly through newspaper reporting, or, increasingly, directly by making press releases available on… read more