Donatella Malavasi
List of John Benjamins publications for which Donatella Malavasi plays a role.
Article
History v. marketing: Keywords as a clue to disciplinary epistemology Keyness in Texts, Bondi, Marina and Mike Scott (eds.), pp. 169–184 | Article
2010 We present the findings of an introductory study of keywords across two disciplines, i.e. history and marketing, focusing on terms that bring insights into disciplinary epistemology. The study relies on two comparable corpora (2.5 million words each) comprised of history and marketing research… read more