Bruce K. Berger
List of John Benjamins publications for which Bruce K. Berger plays a role.
Korean and American Companies in Cyberspace: Comparing Public Relations Models Reflected in Web Sites. Communication and Culture in Korea: At the crosswinds of tradition and change, Min, Eungjun and Eunkyong Yook (eds.), pp. 75–942003.
This study compares public relations models reflected in the Web sites of Korea’s 100 largest companies and 100 randomly selected Fortune 500 companies. The literature suggests that Korean public relations practices and models are more craft oriented, while those of U.S. companies may be more… read more | Article