Kenneth Kim-Lung Au

List of John Benjamins publications for which Kenneth Kim-Lung Au plays a role.

Article

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Au, Kenneth Kim-Lung 1999 Cultural Transfer in Advertisement Translation Babel 45:2, pp. 97–106 | Article
Abstract Advertising is a fast growing industry in modern societies. Multinational companies promote their products to various countries by means of glamorous advertisements in different languages. When a product is marketed to another country, usually the original advertisement is translated with… read more