Article published in:Art and the expression of complex identities: Imagining and contesting ethnicity in performance
Edited by Valentina Pagliai and Marcia Farr
[Pragmatics 10:1] 2000
► pp. 61–85
¡A mi no me manda nadie!
Individualism and identity in Mexican ranchero speech
Rancheros are presented as a distinct subgroup of Mexican campesinos ‘peasants’ who enact a liberal individualist ideology that centrally values private property, especially land, and hard work as the legitimate route to el progreso ‘progress’. Both male and female rancheros are tough and independent “ranch” people who construct their identities in contrast to indigenas ‘Indians’ on the one hand (whom rancheros view as communally-oriented), and catrines ‘city people’ (whom rancheros see as fancily-dressed, and acting, “dandies”) on the other. A history of frontier isolation and mobility in la sociedad ranchera ‘ranchero society’ facilitated the development of both autonomy and strong ties of reciprocity for mutual support in hostile conditions, as well as common ways of living, dressing, and speaking. This valuing of both autonomy and affiliation undermines the often-invoked dichotomy between “Mexicans” and “North Americans” as being communal, or group-oriented, and individualistic, or self-oriented, respectively. Rather than predominantly one or the other, rancheros value both autonomy and affiliation. This historically constructed identity is enacted in a particular way of speaking, franqueza ‘frankness’, direct, straightforward, candid language that goes directly to a point. Informal verbal performances by members of these families within their homes, both in Chicago and Mexico, are analyzed for their construction of ranchero identity through franqueza.
Available under the Creative Commons Attribution-NonCommercial (CC BY-NC) 4.0 license.
Published online: 01 March 2000
Año Nuevo Kerr, L.
Barragán López, E., O. Hoffmann, T. Linck, and D. Skerritt
Bauman, R. and J. Sherzer
(1989) Introduction to the second edition. In R. Bauman and J. Sherzer (eds.), Explorations in the ethnography of speaking. Cambridge: Cambridge University Press, ix-xxvii. BoP
Bonfil Batalla, G.
Brown, P. and S. Levinson
Chávez Carbajal, M. G.
Cosio Villegas, D., I. Bernal, A. Moreno Toscano, L. González, E. Blanquel, and L. Meyer
De la Peña, G.
(in press) Literacy and religion: Reading, writing, and gender among Mexican women in Chicago. In P. Griffin, J.K. Peyton, W. Wolfram, & R. Fasold (eds.) Language in Action: New Studies of Language in Society Cresskill, NJ Hampton Press
Farr, M. and J. Guerra
(1995) Literacy in the community: A study of mexicano families in Chicago. Discourse Processes. Special Issue, Literacy Among Latinos, 19.1: 7–19. BoP
Guerra, J. and M. Farr
(in press) Writing on the margins: Spiritual and autobiographical discourse among mexicanas in Chicago. In G. Hull, and K. Schultz (eds.) School’s out! Literacy at work and in the community New York Teachers College Press
(1999) Politeness ideology in Spanish colloquial conversations: The case of advice. Pragmatics 9.1: 37–49. BoP
(1974a) Foundations in sociolinguistics: An ethnographic approach. Philadelphia: University of Pennsylvania Press. BoP
LeVine, R.A. and M.I. White
(1992) Indexing gender. In A. Duranti and C. Goodwin (eds.), Rethinking context: Language as an interactive phenomenon. New York: Cambridge University Press, pp. 335–358. BoP
Schiller, N.G., L. Basch, and C. Blanc-Szanton
(1989) Talking voices: Repetition, dialogue, and imagery in conversational discourse. Cambridge: Cambridge University Press. BoP
Cited by 5 other publications
Martínez, Ramón Antonio & P. Zitlali Morales
Moreno Ramos, Rosa Noemi
Showstack, Rachel & Drew Colcher
This list is based on CrossRef data as of 17 april 2022. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.