Article published in:The discourse of news management
Edited by Geert Jacobs and Henk Pander Maat
[Pragmatics 18:1] 2008
► pp. 33–58
A community text pattern in the European commission press release? A generic and genetic view
This contribution is concerned with press releases from the European Commission and national ministries. Political press releases may serve other purposes than those issued by business organisations, and they are also a fairly unexplored field in press release research, which this study sets out to remedy. The linguistic dimension of EU communication is also a neglected field of study, and this paper is aimed at introducing the linguistic dimension of the European Commission communication as a field of study worthy of closer examination. Within a genre-based analytical framework, the present paper aims at examining to what extent we can identify a unique community text pattern in European Commission press releases. I propose a macrostructural text analysis in which I compare a number of press releases issued by the European Commission with national equivalents from French and Swedish ministries. In particular, I will focus on three recurrent and characteristic text features of the European Commission press release, viz. the introduction, the quotation and the intertextual references. It is shown that the way they are designed in the European Commission press release is quite special and that this can be explained with reference to the communicative situation of the European Commission. In doing so, I will be drawing on ethnographic data that I gathered from fieldwork at the European Commission.<<<It will be suggested that the results from this study can be extrapolated to the study of press releases in general. That is, press release research may benefit from the genre-based methodological approach chosen here, since, indeed, the press release is a situated practice whose understanding depends on a comprehensive study of the communicative situations it functions within.
Keywords: Ethnography, Intertextuality, Genre analysis, European Commission, EU, Text pattern, Press releases
Available under the Creative Commons Attribution-NonCommercial (CC BY-NC) 4.0 license.
Published online: 01 March 2008
(ed.) (1999) Images de soi dans le discours: La construction de l’ethos. Lausanne: Delachaux et Niestlé. BoP
Askehave, Inger, John M. Swales
Bakhtin, Mikhail M.
(2003) La production de l’actualité communautaire. Éléments d’une sociologie comparée du corps de presse de l’Union européenne . Ph.D. thesis. Rennes: Université de Rennes I-IEP de Rennes.
Balboni, Paolo E.
(2003) Les professionnels de l’information européenne à Bruxelles: Sociologie d’un monde d’information (territoires, carrières, dispositifs). Ph.D. thesis. Bruxelles: École Normale Supérieure de Cachan.
Connor, Ulla, and Anna Mauranen
(1992) Discourse and social change. Cambridge: Polity. BoP
Günthner, Susanne, and Hubert Knoblauc
(1995) Culturally patterned speaking practices – the analysis of communicative genres. Pragmatics 5.1: 1–32. BoP
(1999) Preformulating the news: An analysis of the metapragmatics of press releases. Amsterdam: John Benjamins Publishing Company. BoP
Joana, Joana, and Andy Smith
(2006) Is the press release a genre? A study of form and content. Discourse Studies 8.4: 503–530. BoP
(2005) On a contradiction in the discourse on language arrangements in the EU institutions. Across Languages and Cultures 6.1: 5–12. TSB
(1993) Cultural differences in academic rhetoric: A textlinguistic study. Frankfurt am Main: Lang. BoP
Muntigl, Peter, Weiss, Gilbert, Wodak, Ruth
Shore, Cris, and Marc Abélès
Tardy, Christine M.
(2003) A genre system view of the funding of academic research. Written Communication 20.1: 7–36. BoP
(2000) From conflict to consensus? The co-construction of a policy paper. In P. Muntigl, G. Weiss & R. Wodak (eds.), European Union discourses on un/employment: An interdisciplinary approach to employment policy-making and organizational change. Amsterdam/Philadelphia: John Benjamins Publishing Company, pp. 73–114.
Cited by 5 other publications
Lazzeretti, Cecilia & Marina Bondi
This list is based on CrossRef data as of 15 january 2022. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.