This paper applies the theoretical concept of ‘acts of positioning’ (Davis & Harré 1990) to a qualitative and quantitative analysis of 474 status updates (SUs) taken from the Facebook Walls of twenty individuals living in Switzerland and the UK. Our aim is to analyze how individuals construct their identities through the use of language. The results show that individuals position themselves in five central ways, i.e., they stress aspects of their personality, pastime endeavors, sense of humor, work and relationship. Through a subsequent analysis of 228 reactions to status updates (RSUs), we also address how these acts are responded to, and thereby demonstrate that individuals predominantly support identity claims made in the SUs. Our paper contributes to existing research on language and identity in social network sites (SNSs), and demonstrates the fruitful application of the concept of ‘acts of positioning’.
Androutsopoulos, Jannis (2006) Introduction: Sociolinguistics and computer-mediated communication. Journal of Sociolinguistics 101: 419–438.
Baym, Nancy K. (1995a) The emergence of on-line community. In S.G. Jones (ed.), Cybersociety 2.0: Revisiting Computer-mediated Communication and Community. Thousand Oaks: Sage, pp. 35–68.
Baym, Nancy K. (1995b) The performance of humor in computer-mediated communication. Journal of Computer-Mediated Communication 1.2 Retrieved June 23, 2013, from [URL].
Bolander, Brook, and Miriam A. Locher (2010) Constructing identity on Facebook: Report on a pilot study. In K. Junod, and D. Maillet (eds.), Performing the Self. Tübingen: Narr, pp. 165–187.
Bolander, Brook, and Miriam A. Locher (2014) Doing sociolinguistic research on computer-mediated data: A review of four methodological issues. Discourse, Context & Media 31: 14-26. .
boyd, Danah M. (2004) Friendster and publicly articulated social networks.
Proceedings of ACM Conference on Human Factors in Computing Systems (CHI 2004)
. Vienna: ACM Press, pp. 1279–1282.
boyd, Danah, and Nicole B. Ellison (2007) Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication 13.1: article 11. Retrieved June 6, 2013, from [URL].
Bucholtz, Mary, and Kira Hall (2005) Identity and interaction: A sociocultural linguistic approach. Discourse Studies 7.4–5: 584–614. BoP
Cassidy, John (2006) The online life. Me media. How hanging out on the became big business. The New Yorker 50–59. Retrieved on June 23, 2013, from [URL]
Crystal, David (2006) Language and the Internet. Second Edition. Cambridge: Cambridge University Press. BoP
Donath, Judith S. (1999) Identity and deception in the virtual community. In M.A. Smith, and P. Kollock (eds.), Communities in Cyberspace. London: Routledge, pp. 29–59.
Donath, Judith S., and Danah M. boyd (2004) Public displays of connection. BT Technology Journal 22.4: 71–82.
Davies, Bronwyn, and Rom Harré (1990) Positioning: The social construction of self. Journal for the Theory of Social Behavior 20.1: 43–63.
Ellison, Nicole, Charles Steinfield, and Cliff Lampe (2007) The benefits of Facebook "friends": Exploring the relationship between college students' use of online social networks and social capital. Journal of Computer-Mediated Communication 12.3: Retrieved June 23, 2013, from [URL]
Ess, Charles and the AoIR Ethics Working Committee (2001) Ethical Decision-Making and Internet Research. Recommendations from the AoIR Ethics Working Committee. Retrieved June 23, 2013, from, [URL]
Eysenbach, Gunther, and James E. Till (2001) Ethical issues in qualitative research on internet communities. BMJ 3231: 1103–1105.
Facebook (2011) Retrieved April 8, 2011, from [URL]
Facebook Statistics (2011) Retrieved April 8, 2011, from [URL]
Gonzalez, Nick (2011) Checkfacebook. Retrieved March 27, 2011, from [URL]
Herring, Susan C. (2007) A faceted classification scheme for computer-mediated discourse. Language@Internet 41: Retrieved June 23, 2013, from [URL].
Herring, Susan C. (2013) Discourse in Web 2.0: Familiar, reconfigured, and emergent. In D. Tannen, and A.M. Trester (eds.), Discourse 2.0: Language and New Media. Washington, DC: Georgetown University Press, pp. 1–25.
Jones, Graham, Bambi B. Schieffelin, and Rachel Smith (2011) When friends who talk stalk together: Online gossip as metacommunication. In C. Thurlow, and K. Mroczek (eds.), Digital Discourse: Language in the New Media. Oxford: Oxford University Press, pp. 26–47.
Joseph, Joseph E. (2004) Language and Identity. National, Ethnic, Religious. Basingstoke: Palgrave Macmillan.
Lee, Carmen K.M. (2011) Micro-blogging and status updates on Facebook: Texts and practices. In C. Thurlow, and K. Mroczek (eds.), Digital Discourse: Language in the New Media. Oxford: Oxford University Press, pp. 110–130.
Lewis, Kevin, Jason Kaufmann, Marco Gonzalez, Andreas Wimmer, and Nicholas Christakis (2008) Tastes, ties, and time: A new social network dataset using Facebook.com. Social Networks 30.4: 330–342.
Locher, Miriam A. (2008) Relational work, politeness and identity construction. In G. Antos, E. Ventola, and T. Weber (eds.), Handbook of Interpersonal Communication (Vol. 6 Handbooks of Applied Linguistics). Berlin: De Gruyter, pp. 509–540.
Locher, Miriam A. (2010) Introduction: Politeness and impoliteness in computer-mediated communication. Journal of Politeness Research 61: 1–5.
Locher, Myriam A. (2014) Electronic discourse. In K.P. Schneider, and A. Barron (eds.), Pragmatics of Discourse. Berlin: Mouton, pp. 557-582.
Locher, Miriam A., and Brook Bolander (2014) Relational work and the display of multilingualism in two Facebook groups. In K. Bedijs, C. Maaß, and G. Held (eds.), Facework & Social Media. Münster: Lit-Verlag, pp. 157-191.
Locher, Miriam A., and Sage L. Graham (2010) Introduction to interpersonal pragmatics. In M.A. Locher, and S.L. Graham (eds.), Interpersonal Pragmatics Vol. 6 Handbooks of Pragmatics. Berlin: De Gruyter, pp. 1–13.
Locher, Miriam A., and Richard J. Watts (2005) Politeness theory and relational work. Journal of politeness research 11: 9–33. BoP
Locher, Miriam A., and Richard J. Watts (2008) Relational work and impoliteness: Negotiating norms of linguistic behaviour. In D. Bousfield, and M.A. Locher (eds.), Impoliteness in Language: Studies on its Interplay with Power in Theory and Practice. Berlin: De Gruyter, pp. 77–99. BoP
Mayer, Adalbert, and Steven L. Puller (2008) The old boy (and girl) network: Social network formation on university campuses. Journal of Public Economics 921: 329–347.
Mendoza-Denton, Norma (2002) Language and identity. In J. K. Chambers, P. Trudgill, and N. Schilling- Estes (eds.), Handbook of Language Variation and Change. Oxford, England: Blackwell, pp. 475–499.
Mullany, Louise (2004) Gender, politeness and institutional power roles: Humour as a tactic to gain compliance in workplace business meetings. Multilingua 23.1–2: 13–37. BoP
Oxford English Dictionary Online (2010) Identity, n. Sense 2b). Retrieved February 10, 2010, from [URL].
Rampton, Ben (1995) Crossing: Language & Ethnicity among Adolescents. New York: Longman.
Nastri, Jacqueline, Jorge Peña, and Jeffrey T. Hancock (2006) The construction of away messages: A speech act analysis. Journal of Computer-Mediated Communication 11.4: Retrieved June 23, 2013, from [URL].
Schnurr, Stephanie (2010) Humour. In M.A. Locher, and S.L. Graham (eds.), Interpersonal Pragmatics. Berlin: Mouton de Gruyter, pp. 307–326.
Thurlow, Crispin, and Kristine Mroczek (2011) Introduction: Fresh perspectives on new media sociolinguistics. In C. Thurlow, and K. Mroczek (eds.), Digital Discourse: Language in the New Media. Oxford: Oxford University Press, pp. xix–xliv.
Turkle, Sherry (1995) Life on the Screen. New York: Simon & Schuster.
Turkle, Sherry (1996) Who am we. In Wired. Retrieved June 23, 2013, from [URL].
Searle, John R. (1969) Speech Acts. Cambridge: Cambridge University Press. BoP
Searle, John R. (1979) Expression and Meaning: Studies in the Theory of Speech Acts. Cambridge: Cambridge University Press.
Sundén, Jenny (2003) Material Virtualities: Approaching Online Textual Embodiment. New York: Peter Lang.
West, Laura, and Anna Marie Trester (2013) Facework on Facebook: Conversations on social media. In D. Tannen, and A.M. Trester (eds.), Discourse 2.0: Language and New Media. Washington DC: Georgetown University Press, pp. 133-154.
Wilbur, Shawn P. (1996) An archaeology of cyberspaces: Virtuality, community, identity. In D. Porter (ed.), Internet Culture. New York: Routledge, pp. 5–22.
Zappavigna, Michele (2012) Discourse of Twitter and Social Media: How We Use Language to Create Affiliation on the Web. London: Continuum.
Zhao, Shanyang, Sherri Grasmuck, and Jason Martin (2008) Identity construction on Facebook: Digital empowerment in anchored relationships. Computers in Human Behavior 241: 1816–1836.
Cited by (21)
Cited by 21 other publications
Lai, Xiaoyu
2024. Aggravated impoliteness in Chinese online negative restaurant reviews. Journal of Politeness Research 20:2 ► pp. 319 ff.
Linares Bernabéu, Esther & María Belén Alvarado Ortega
2024. Unveiling humour in digital discourse: the pragmatic functions of humorous stickers in Spanish WhatsApp chat groups. Lodz Papers in Pragmatics
Constantinescu, Mihaela Viorica
2023. Identity investment in stand-up comedy and online sketches. The European Journal of Humour Research 11:2 ► pp. 68 ff.
Ferenčík, Milan
2020. Politeness and social change: The metapragmatics of Slovakia's 2018 ʽdecent revolutionʼ. Journal of Pragmatics 169 ► pp. 165 ff.
2019. Online Compliments of Iranian Facebook Users. In From Speech Acts to Lay Understandings of Politeness, ► pp. 68 ff.
Sinatora, Francesco L.
2019. Chronotopes, entextualization and Syrian political activism on Facebook. Multilingua 38:4 ► pp. 427 ff.
Matley, David
2018. “Let's see how many of you mother fuckers unfollow me for this”: The pragmatic function of the hashtag #sorrynotsorry in non-apologetic Instagram posts. Journal of Pragmatics 133 ► pp. 66 ff.
2017. Discursive construction of identities in a social network-educational space: Insights from an undergraduate Facebook group for a linguistics course. Discourse, Context & Media 18 ► pp. 31 ff.
Graham, Sage L. & Claire Hardaker
2017. (Im)politeness in Digital Communication. In The Palgrave Handbook of Linguistic (Im)politeness, ► pp. 785 ff.
Guo, Jinying
2017. Book review: Daria Dayter, Discursive Self in Microblogging: Speech Acts, Stories and Self-praise. Discourse Studies 19:3 ► pp. 363 ff.
Rafi, Muhammad Shaban
2017. Bilingualism and identity construction in the digital discourse. Journal of Multicultural Discourses 12:3 ► pp. 254 ff.
Bolander, Brook
2016. Language and Identity on Facebook. In Language and Technology, ► pp. 1 ff.
Bolander, Brook
2017. Language and Identity on Facebook. In Language, Education and Technology, ► pp. 143 ff.
This list is based on CrossRef data as of 24 december 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
Any errors therein should be reported to them.