Keywords brand transcreation | multimodal configuration | textual production | contextualization | meaning transference | transcréation de marque | configuration multimodale | production textuelle | contextualisation | transfert de sens
Shandong Normal University
List of John Benjamins publications for which someone affiliated with Shandong Normal University plays a role.
Title
Articles
2023 Brand transcreation as multimodal configuration: The (re)making of text, context, and meaning in brand semiotics
2018 The structural format and rhetorical variation of writing Chinese judicial opinions: A genre analytical approach
Keywords genre analysis | judicial writing | legal ideology | monologue | dialogue
2017 Reading monomorphemic and compound words in Chinese
Keywords Chinese | word recognition | morphological processing | spacing