Chapter 9
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Lexical bundles and repetition in email marketing texts
This paper researches the lexical bundles of email marketing texts targeted at lawyers. The goal is to research the repetitive nature of email marketing. The research uses a corpus of email marketing texts targeted at lawyers, legal case decisions and blog posts written by and for labor and employment lawyers. The results show that the email marketing texts do not borrow lexical bundles from either of the other text types and that much of the language is predetermined by a template. This paper also presents the advantages of using range rather than frequency to analyze lexical bundles.
Article outline
- 1.Introduction
- 2.Background
- 3.Material
- 4.Methods
- 5.Data and analysis
- 6.Discussion
- 7.Conclusion
-
Notes
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Primary sources
-
References
-
Appendix
References
Primary sources
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Cited by
Cited by 1 other publications
Drury, Brett & Samuel Morais Drury
2022.
Lexical Bundle Variation in Business Actors’ Public Communications. In
Text, Speech, and Dialogue [
Lecture Notes in Computer Science, 13502],
► pp. 339 ff.
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