Chapter published in:
Applications of Pattern-driven Methods in Corpus Linguistics
Edited by Joanna Kopaczyk and Jukka Tyrkkö
[Studies in Corpus Linguistics 82] 2018
► pp. 213–250

Chapter 9
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Lexical bundles and repetition in email marketing texts

| University of Jyväskylä
This paper researches the lexical bundles of email marketing texts targeted at lawyers. The goal is to research the repetitive nature of email marketing. The research uses a corpus of email marketing texts targeted at lawyers, legal case decisions and blog posts written by and for labor and employment lawyers. The results show that the email marketing texts do not borrow lexical bundles from either of the other text types and that much of the language is predetermined by a template. This paper also presents the advantages of using range rather than frequency to analyze lexical bundles.
Keywords: marketing, email, blogging, legal language, repetition
Article outline
  • 1.Introduction
  • 2.Background
    • 2.1Marketing
    • 2.2Blogging
  • 3.Material
  • 4.Methods
  • 5.Data and analysis
  • 6.Discussion
  • 7.Conclusion
  • Notes
  • Primary sources
  • References
Published online: 13 March 2018
https://doi.org/10.1075/scl.82.09mcv
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