Edited by Joanna Kopaczyk and Jukka Tyrkkö
[Studies in Corpus Linguistics 82] 2018
► pp. 213–250
This paper researches the lexical bundles of email marketing texts targeted at lawyers. The goal is to research the repetitive nature of email marketing. The research uses a corpus of email marketing texts targeted at lawyers, legal case decisions and blog posts written by and for labor and employment lawyers. The results show that the email marketing texts do not borrow lexical bundles from either of the other text types and that much of the language is predetermined by a template. This paper also presents the advantages of using range rather than frequency to analyze lexical bundles.
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