Chapter published in:
Applications of Pattern-driven Methods in Corpus LinguisticsEdited by Joanna Kopaczyk and Jukka Tyrkkö
[Studies in Corpus Linguistics 82] 2018
► pp. 213–250
Chapter 9
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Lexical bundles and repetition in email marketing texts
Joe McVeigh | University of Jyväskylä
This paper researches the lexical bundles of email marketing texts targeted at lawyers. The goal is to research the repetitive nature of email marketing. The research uses a corpus of email marketing texts targeted at lawyers, legal case decisions and blog posts written by and for labor and employment lawyers. The results show that the email marketing texts do not borrow lexical bundles from either of the other text types and that much of the language is predetermined by a template. This paper also presents the advantages of using range rather than frequency to analyze lexical bundles.
Keywords: marketing, email, blogging, legal language, repetition
Article outline
- 1.Introduction
- 2.Background
- 2.1Marketing
- 2.2Blogging
- 3.Material
- 4.Methods
- 5.Data and analysis
- 6.Discussion
- 7.Conclusion
-
Notes -
Primary sources -
References
Published online: 13 March 2018
https://doi.org/10.1075/scl.82.09mcv
https://doi.org/10.1075/scl.82.09mcv
References
Primary sources
Blog Corpus 1
. Kasarjian, Ashley 2010–2013 Employment and the Law. http://employmentandthelaw.com/> (15 January 2016).
Blog Corpus 2
Business Marketing: National Constitution Center Conferences
. Business Law CLE Webinar & Audio Conferences. http://www.constitutionconferences.com/18E/3CD> (15 January 2016).
Labor Marketing corpus: National Constitution Center Conferences
. Labor & Employment Law CLE Webinar & Audio Conferences. http://www.constitutionconferences.com/18E/3CH> (15 January 2016).
Legal Texts corpus: National Labor Relations Board
2012–2013 Board Decisions Vol. 359. https://www.nlrb.gov/cases-decisions/board-decisions?volume=359> (15 January 2016).
American Bar Association
1989[Revised 2004] ABA model rule for continuing legal education with comments. American Bar Association. http://www.americanbar.org/content/dam/aba/migrated/2011_build/cle/mcle/aba_model_rule_cle.authcheckdam.pdf> (15 January 2016).
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2017.
Congratulations, You WON!!! Exploring trends in Big Data marketing communication. In Studies in Variation, Contacts and Change in English 17, Turo Hiltunen, Joe McVeigh & Tanja Säily eds Helsinki VARIENG
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