Part of
Voices Past and Present - Studies of Involved, Speech-related and Spoken Texts: In honor of Merja KytöEdited by Ewa Jonsson and Tove Larsson
[Studies in Corpus Linguistics 97] 2020
► pp. 113–130
Title pages may be viewed as early forms of advertisement, intended to make the potential reader purchase the book and attach a high value to its contents. In research into the consumer psychology of present-day advertisements, second-person pronouns have been found an effective means of persuasion. Based on a comprehensive dataset of sixteenth-century title page texts, this study shows that early English book producers made versatile and creative promotional use of the second-person pronouns you and thou so as to involve the potential reader (purchaser). The core of the analysis consists of a qualitative contextual analysis of the pronoun forms.