Chapter published in:Voices Past and Present - Studies of Involved, Speech-related and Spoken Texts: In honor of Merja Kytö
Edited by Ewa Jonsson and Tove Larsson
[Studies in Corpus Linguistics 97] 2020
► pp. 113–130
Chapter 8Patterns of reader involvement on sixteenth-century English title pages, with special reference to second-person pronouns
Title pages may be viewed as early forms of advertisement, intended to make the potential reader purchase the book and attach a high value to its contents. In research into the consumer psychology of present-day advertisements, second-person pronouns have been found an effective means of persuasion. Based on a comprehensive dataset of sixteenth-century title page texts, this study shows that early English book producers made versatile and creative promotional use of the second-person pronouns you and thou so as to involve the potential reader (purchaser). The core of the analysis consists of a qualitative contextual analysis of the pronoun forms.
- 2.Second-person pronouns
- 3.Research design
- 4.Second-person pronouns on sixteenth-century title pages
- 4.1Quantitative overview
- 4.2Second-person pronouns in context
Published online: 05 October 2020
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