Part of
Language, Multimodal Interaction and Transaction: Studies of a Southern Chinese marketplaceXuehua Xiang
[Studies in Chinese Language and Discourse 14] 2021
► pp. 177–194
Xuehua Xiang
[Studies in Chinese Language and Discourse 14] 2021
► pp. 177–194
Chapter 9Language as a transaction cost
As market models evolve
Article outline
- 9.1Language, multimodal interaction and transaction cost
- 9.1.1Verbal vs. non-verbal: The balance between efficiency and social norm
- 9.1.2(Cross-) cultural factors
- 9.1.3Outgroup and ingroup dynamics
- 9.2Language and social interaction in new models of e-commerce
- 9.2.1Vertical integration of markets: Officialdom and synthetic personalization
- 9.2.2Manufacturing desire: The power of language in social commerce
- 9.3Conclusion
