Review published In:
Spanish in ContextVol. 1:2 (2004) ► pp.289–293
Book review
. Pragmatics of Persuasive Discourse in Spanish Television Advertising [Publications in Linguistics Series, 137]. Dallas: SIL International and The University of Texas at Arlington, 2001. xi + 234 pp.
Reviewed by
References
Bruthiaux, Paul
1996 The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity. Oxford: Oxford University Press.
Geis, Michael L.
1982 The Language of Television Advertising. New York: Academic Press.
Kress, Gunther and Theo van Leeuwen
2001 Multimodal Discourse: The Modes and Media of Contemporary Communication. London: Arnold.
Lakoff, Robin T.
1982 “Persuasive discourse and ordinary conversation, with examples from advertising”. Analyzing Discourse: Text and Talk. (Georgetown University Round Table on Languages and Linguistics 1981) ed. by Deborah Tannen. 25–42. Washington, D.C.: Georgetown University Press.
Leech, Geoffey N.
1966 English in Advertising: A Linguistic Study of Advertising in Great Britain. London: Longman.
Rank, Hugh
1988 Persuasion Analysis: A Companion to Composition. Park Forest, Ill: Counter-Propaganda Press.
Schmidt, Rosemarie and Joseph F. Kess
1986 “Persuasive language in the television medium: Contrasting advertising and televangelism”. Journal of Pragmatics.91.287–308. 